Marketing Specialist

Description

Description

Provide project management for the development, implementation, and execution of various Marketing projects within the workflow platform. Providing the reporting on the status of various initiatives. Collaborate with team to ensure quality and timeliness of material. Ensure projects are done on time, within budget, and within brand standards. Provide copywriting and content for projects. Work with partners, stakeholders, and Area Executives to develop creative concepts and content that are both compelling and on strategy. Develop high quality content for a variety of types of collateral across media types within branding standards. Organization of vendor information and area marketing initiatives of media outlets statewide, as well as maintenance of this information.

Provide copywriting and content for projects. Work with partners and stakeholders to develop creative concepts and content that are both compelling and on strategy. Develop high quality content for a variety of types of collateral across media types within branding standards. Collaborate with team to ensure quality and timeliness of material. Ensure projects are done on time, within budget, and within brand standards.

Duties and Responsibilities

• Develop high quality content for a variety of types of collateral across media types within brand standards.
• Work within web, email, and other platforms to post and edit content.
• Contribute to other projects on a strategic level.
• Work with outside agencies and contractors to leverage their resources and provide direction as needed.
• Provide other job-related duties not related to the above as assigned.
• 50% Enter and manage Marketing projects to completion within the workflow platform
• 25% Organization of vendor information and area marketing initiatives
• 15% Develop high quality content for a variety of types of collateral across media types within brand standards.
• 5% Contribute to other projects on a strategic level.
• 5% Provide other job-related duties not related to the above as assigned.

Requirements

Minimum Requirements

Bachelor's degree in Marketing, Communications, or a related field. 2-3 years of experience in marketing or communications. Exceptional communicator (in writing and verbally) who is familiar and experienced with writing for many formats and platforms, including email, direct mail, event, web, video, scripts and social media. Ability to take leadership on projects when necessary. 

Preferred Qualifications

Experience working with automated marketing platforms and workflow platforms a plus. Financial services experience a plus. Experience with Hubspot, or another email system preferred.