Marketing Specialist

Description

Responsibilities 

• Develop and implement innovative, multi-faceted marketing campaigns, which may include email, podcast episodes, blogs, print, social media, web content, webinars, infographics, advertising, videos, and in-person touchpoints with clients and prospects.
• Be curious and collaborative – engage internal subject matter experts to learn about our products and our client’s needs to develop more informative and targeted content and campaigns.
• Become adept in the Tyler voice and writing style, to write effective, compelling content and ensuring that messaging is consistent and drives the key messages in an impactful way.
• Track project, campaign, and advertising results to report on the impact of work.
• Manage projects so assigned deliverables are completed on time and with efficient use of resources.
• Work independently on projects with some oversight from manager; engage collaboratively with team and clients as needed
• Stay abreast of industry and marketing best practices, trends, ideas, tools, and technology.
• Utilize department technology to manage workflow – CoSchedule and Confluence for all campaign planning, TyCAT for project management, Marketo for email campaigns, Teams for project collaboration, and others as needed.

Qualifications

• Bachelor’s degree in a related field or equivalent experience
• At least 3 years of marketing experience
• An understanding of marketing communications vehicles, including email, direct mail, collateral, video, web, and trade shows, advertising
• Experience effectively managing a variety of marketing projects and timelines.
• Strong writing skills and experience
• Knowledge of AP style
• Solid skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• An understanding of graphic applications, image/media files, web media/interactive marketing, etc.
• A positive attitude with a desire to go above and beyond expectations.
• Technology/software industry and public sector experience preferred.