Marketing Specialist

CLA Introduction:

The California Lawyers Association (CLA) is the Bar association for all California attorneys.  We are a member-driven, mission-focused organization dedicated to the professional advancement of attorneys practicing in the state of California.  CLA has eighteen Sections including the New Lawyers Section (NLS) that share an area of interest in law and each offers top-tier programs, award winning conferences, events, and provides access to outstanding legal resources.  We continuously seek new ways to expand our offerings. Through premier educational, networking, and advocacy opportunities, our members can maintain expertise in their field, build contacts, and uphold the legal profession and system. CLA also has several initiatives that support its mission of promoting excellence, diversity and inclusion in the legal profession and fairness in the administration of justice and the rule of law. 

CLA is committed to promoting excellence, diversity, and inclusion in the legal profession and fairness in the administration of justice and the rule of law. We are dedicated to the professional advancement of attorneys from a variety of diverse backgrounds practicing in the state of California. All CLA employees must demonstrate cultural fluency by proactively managing bias and maintaining sensitivity to race, color, ethnicity, national origin, physical or mental disability, gender, gender identity, gender expression, sexual orientation, religion, and age of our members and the legal community.

Position Summary:

Under general supervision, the Marketing Specialist will perform a wide range of tasks, but the primary day-to-day tasks will consist of creating and posting email campaigns, supporting functions in our eMarketing tools, using our platform HubSpot, and other online community systems.

Responsibilities:

• Write and edit copy for email campaigns, marketing materials and websites


• Respond to requests from internal staff related to web content or email marketing


• Create email campaigns for announcements, event marketing, membership marketing, e-newsletters, and case alerts


• Coordinate email marketing efforts for events such as conferences and webinars


• Publish campaigns on all marketing channels, including email, web, and social media (LinkedIn, Facebook, X, Instagram, etc).


• Use social media marketing tools


• Assist with the production of marketing materials and assets


• Provide administrative and project support as it relates to email marketing efforts for a variety of association programs


• Collect data and create reports related to email marketing and membership data


• Assist other team members by testing proofreading, checking web links, proofreading, and other related miscellaneous tasks


• Assist with the production of online events and webinars


• Assist with the administration of online communities and listservs


• Create online forms using software available


• Update web pages while ensuring content is presented in a clear format


• Perform other similar or related duties which may not be specifically included within this position description, but which are consistent within the general level of the job and the responsibilities described above

Qualifications:

• Bachelors’ Degree or equivalent experience


• Three years’ experience in a similar role, or equivalent and relevant experience


• Experience working with WordPress CMS


• Strong understanding of HTML and website best practices


• Understanding of W3 Accessibility Standards


• Experience writing copy for websites and email campaigns


• Experience using email marketing software, such as HubSpot


• Experience with graphic software, such as: Canva, Adobe Creative Suite


• Ability to use Microsoft and Google spreadsheet and word processing software


• Excellent writing and English grammar skills


• Excellent oral communication skills


• Excellent interpersonal skills


• Very strong customer service orientation


• Highly self-motivated and directed


• Ability to effectively prioritize and execute tasks in a dynamic environment


• Problem solving and relationship building skills

Essential Functions:

• Some overnight travel may be required to support certain association events


• Follow and adhere to organizational processes