Marketing Specialist

Role Focus

The Marketing Specialist is a role focused on the promotion of DeLine Box, a corrugated packaging company, that sells custom boxes and packaging solutions to businesses (e-commerce, FMCG, food & beverage, industrial clients). The role is more B2B, technical, and relationship-driven than consumer marketing.

Key Responsibilities

• Develop marketing campaigns for corrugated boxes, cartons, and custom packaging


• Support sales teams with brochures, presentations, and product sheets


• Manage website content (box styles, board grades, sustainability info)


• Create content highlighting:
  
  
  
  • Strength & durability
  
  
  • Cost efficiency
  
  
  • Custom sizing & printing
  
  
  • Sustainability & recyclability
  
  
  
  


• Handle email marketing to distributors and corporate clients


• Manage LinkedIn and B2B-focused social media


• Coordinate trade shows, factory visits, and industry exhibitions


• Track leads, inquiries, and campaign performance

Industry-Specific Skills

• Understanding of corrugated board types (single wall, double wall, flute types)


• Knowledge of custom packaging & print processes


• Ability to market sustainability and eco-friendly packaging


• B2B communication & relationship-building


• Basic technical understanding (so marketing claims are accurate)

Common Tools & Channels

• Website & SEO (product-focused pages)


• LinkedIn & email campaigns


• Sales decks & catalogs


• CRM systems (to track leads)


• Analytics tools (website traffic, inquiries)

KPIs (How success is measured)

• Number of qualified leads generated


• Sales support effectiveness


• Website inquiries & conversions


• Brand visibility in target industries


• Customer retention & repeat orders