Marketing Specialist

Marketing Specialist

Job Summary

The Marketing Specialist is responsible for developing and executing campaigns across the full marketing spectrum, including but not limited to digital and traditional marketing channels, creating marketing materials, creating content, managing social media, analyzing data, attending and participating in a wide range of community events, and supporting product launches to boost brand awareness and drive sales leads. The Marketing Specialist must have skills in but not limited to public speaking, creativity, written and oral communication, data analysis, and marketing plan management. The Marketing Specialist must ensure that marketing efforts align with company goals. 

The primary focus of the Marketing Specialist is to create and implement successful marketing strategies across the full marketing spectrum that assists in developing strong sales opportunities, as well as assisting in community involvement.  These activities must help the company maximize revenue and increase take rates in both new and existing markets. Additionally, the Marketing Specialist will be responsible for maintaining all social media channels while ensuring the content on the company website is consistently up to date and meets all regulatory requirements. The Marketing Specialist is required to communicate with all departments and collaborate with company team members to ensure that a consistent marketing message and strategy is portrayed to both current and future customers, as well as the community. The Marketing Specialist must be enthusiastic, motivated, and confident.  The Marketing Specialist needs to be passionate about results and growth, with a strong focus on increasing customer experience along with creating a strong company image that is focused on serving the community. 

The Responsibilities of the Marketing Specialist include, but are not limited to the following:

• Work within the duties of the Marketing Specialist position to achieve company goals.


• Monitor marketing trends using proven methods to strengthen the company’s marketing strategy.


• As a member of the Sales & Marketing Team this position provides support of company initiatives, maintains confidentiality, takes initiative to propose new marketing opportunities that contribute to the company’s success and evolution and accepts accountability for its outcome.


• Responsible for creation, implementation, and execution of the Marketing Plan across the full marketing spectrum, including but not limited to digital and traditional channels as well as a wide range of community events.


• Obligated for the creation and implementation of promotions, advertising, and public relation strategies for the company designed to increase annual sales and revenue objectives.


• Work with other company departments to refine short-term and long-term marketing strategies.


• Interface with customers to understand their needs to continuously refine the company’s messaging and marketing strategy.


• Manage the company’s social media presence and advocates for the company on all primary platforms including but not limited to Facebook, Instagram, LinkedIn.


• Replying to all comments, inquiries, questions, and interactions on all primary platforms.


• Creating paid digital advertisements for Facebook, Instagram and Google.


• Creating advertising pieces for other community marketing opportunities.


• Graphic Designing is required, ensuring tone and style align with company brand standards.


• Full participation within Sales & Marketing Meetings and with on-going presentation of new marketing information. Facilitating brainstorming with all departments for new business promotions and ideas to enhance our brand awareness and customer loyalty.


• Create content, including content writing for marketing opportunities including but not limited to; social media, newsletters, blogs, giveaways, contests, competitions, business partnerships, photos, videos etc.


• Increase social media engagement, which in turn will increase website visits and ultimately increase revenue.


• Utilization of various Sales and Marketing tools, including software and applications, that help to support and achieve company goals.


• Analyze Market Data for new and existing Markets to support and achieve company goals.


• Analyze existing and potential customer data to increase sales opportunities in support of achieving company goals.


• Plan and implement involvement in community events, including but not limited to, economic summits, expos, community sign-up events, community education workshops, job fairs, county fairs, community fairs, school events, parades, town halls, holiday events, charity events, golf tournaments, tabling events, chamber of commerce events, etc., within budgeted yearly costs to promote a strong company name brand.


• Attend and participate in community events including, but not limited to, economic summits, expos, community sign-up events, community education workshops, job fairs, county fairs, community fairs, school events, parades, town halls, holiday events, charity events, golf tournaments, tabling events, chamber of commerce events, etc.


• Keep company website(s) content up to date and accurate.


• Utilize marketing skills to support company culture initiatives.


• Identify new and additional marketing opportunities that help to support and achieve company goals.


• Perform all job duties and responsibilities as required to fulfill job functions


• Complete other duties as assigned.

Requirements and Skills

• Bachelor’s degree in marketing or equivalent experience.


• Minimum of 2+ years, 4+ years preferred, of demonstrated Marketing Experience


• The ideal candidate must possess practical experience in both digital and traditional marketing channels, including advertising and promotions.


• Must have a creative ability to generate new, original and strategic ideas/content in support of achieving company goals.


• Previous experience in operating within department budgets.


• The ability to learn about the products and services offered by the company, how they function and what is required to make the service work.


• Must have good presentation and communication skills, both written and verbal.


• Skills include Customer Focus, Teamwork, Time Management, Adaptability, Creative and Innovative Thinking, Digital Marketing, Social Media Management, Content Creation, Graphic design, Target Driven, Self-Driven, and Highly Motivated


• High level of proficiency with but not limited to Excel, Word, PowerPoint, Publisher, WordPress, Google Analytics, Facebook Business Suite, Salesforce, Canva, Photoshop, Adobe Suite etc.


• An active driver’s license with a clean driving record.