Marketing Specialist

We are seeking a creative and results-driven Marketing Specialist to support and grow our portable restroom and site services business. This role is responsible for developing and executing marketing initiatives that increase brand awareness, generate leads, and support sales across construction, industrial, municipal, and special event markets. The ideal candidate understands local and B2B marketing, enjoys hands-on execution, and is comfortable managing multiple projects in a fast-paced, service-oriented environment.

Key Responsibilities

• Plan and execute marketing campaigns to promote portable restroom rentals, temporary fencing, handwashing stations, and related site services
• Manage digital marketing efforts including website content, SEO, Google Business Profiles, paid search, and social media
• Create marketing materials such as brochures, sales sheets, case studies, proposals, and email campaigns
• Support sales team with lead generation initiatives, CRM updates, and marketing collateral
• Coordinate branding across trucks, trailers, equipment, signage, uniforms, and job sites
• Track and analyze marketing performance metrics; prepare reports and recommendations
• Manage relationships with vendors, designers, printers, and advertising partners
• Assist with trade shows, community events, sponsorships, and local outreach
• Maintain brand consistency across all channels and customer touchpoints
• Monitor competitors and industry trends to identify growth opportunities

  Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• Marketing experience, preferably in B2B, local services, construction, or logistics
• Strong understanding of digital marketing, SEO, and lead generation strategies
• Excellent written and verbal communication skills
• Proficiency with marketing tools such as Google Analytics, CRM platforms, email marketing software, and social media management tools 
• Ability to manage multiple projects and deadlines independently
• Strong organizational skills and attention to detail
• Graphic design or basic Adobe/Canva skills (preferred)
• Experience with local advertising, fleet branding, and signage

Compensation and Benefits

• Competitive salary
• Health, dental, and vision insurance.
• Paid time off and Holiday pay
• 401K match
• Bonus pay eligible
• Hybrid/Remote work environment 
• Growth opportunities within a stable and essential industry
• Collaborative team environment
• Hands-on role with visible impact on company growth

Biffs Inc is an Equal Opportunity Employer committed to a diverse and inclusive workforce.