Marketing Specialist

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

This role is onsite 5 days a week in Fremont, CA

Job Duties:
 Plan, develop, and execute multi-channel marketing campaigns focused on niche
growth segments such as Gen Z and millennials.
 Manage digital advertising operations across Meta, Google, YouTube and apply
data-driven strategies and AI-powered optimization to improve ROI and
conversion rates
 Lead large-scale campaigns across online and offline channels to improve brand
awareness, engagement, and marketing efficiency.
 Collaborate cross-functionally with Product, Engineering, and Design teams to
launch new features and optimize user experience in alignment with company
goals.
 Conduct market research and competitive analysis to identify trends, assess
performance, and continuously refine marketing strategies.
 Prepare comprehensive campaign reports, providing data-driven insights and
recommendations to guide strategic decision-making.
Job Requirements: Job entails working with and requires bachelor’s degree in Global
Communication, Marketing or related fields with Candidate must have 1-year
professional experience in:
1. Integrated marketing campaigns across digital and offline channels, including
social media, influencer partnerships, and event activations.
2. Proficiency in digital advertising platforms such as Meta Ads, Google Ads,
YouTube, WeChat, and TikTok Shop.
3. Marketing data analytics, campaign performance measurement, and optimization
using analytics tools.
4. Ability to create engaging marketing content by using Adobe Creative Suite,
Canva, CapCut or AI-assisted creative tools.
5. Experience in influencer marketing, partnerships management, user acquisition,
and revenue growth strategies to drive awareness, conversion, and retention.
6. Demonstrated ability in market research, go-to-market strategy execution, and
full-funnel sales/engagement optimization.
Employers will accept any suitable combination of education, training, or experience.
Employer will accept a bachelor’s degree (or foreign equivalent) in one of the requisite
fields followed by 1 year of experience in the position Marketing Specialist or related

Benefits

• Comprehensive health insurance package, including medical, dental, and vision.  PPO/HMO packages


• 401k, 4% company match


• Equity and Bonus 


• Vacation, sick and holiday time off


• Monthly mobile stipend


• Monthly Weee! Points credits

Compensation Range

• The US base salary range for this full-time position is $70,304


• This role may be eligible to discretionary bonus, incentives and benefits 


• Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.  Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at [email protected].

For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers

Softbank Vision Funds