Marketing Specialist

Location: New Jersey/PA

Status: Salaried Exempt

Division: Binsky Home

Reports to: General Manager

The Marketing Specialist is responsible for strengthening the Binsky Home brand through comprehensive marketing efforts, which provides five-star customer experience. This will include coordinating activities related to conceptualizing and implementing marketing and communications strategies. Key responsibilities include assisting with business and market development; digital asset development, market research, competitive analysis and planning; strategic direction for promotion and advertising; coordination and execution of projects in coordination with business development activities to ensure alignment with strategic goals.

Accountabilities:

• Serves as a contact for company marketing efforts, and partners with leadership, sales, and operations to promote Binsky Home marketing priorities.


• Strategizes and strengthens brand image and awareness programs that are distinctive and highlight Binsky Homes value proposition from the competition utilizing effective marketing tools.


• Develops compelling communication, customer awareness and education programs, which support and sell the organizations capabilities and services.


• Assists with the Customer Satisfaction program. Creates and/or uses marketing reports that track, measure and analyze performance that includes external customer satisfaction via effective customer surveys and analysis of internal customer relationship management data and tools.


• Ensures all marketing communications are coordinated, support marketing plan objectives and prioritize an effective expenditure of resources.


• Maximize the identification of new marketing prospects and sales opportunities, and help manage the social experience, making sure content is relevant and generating excitement.


• Promote the integrity of corporate brand standards in all materials produced for Binsky Home.


• Prudently manages resources within budgetary guidelines according to company policy and within ethical corporate governance guidelines. Partner with external vendors as appropriate.


• Demonstrates positively the Binsky Home mission, vision, value statements, reputation, code of ethics, standards, policies, and procedures internally and throughout the marketplace.

Qualifications:

Skills

• Experience creating and implementing brand awareness and communications programs and driving business using direct and channel-oriented selling models.


• Exhibit strong business acumen, skills and maturity and the ability to work effectively with others even under stressful deadlines situations.


• Highly developed organizational and planning skills, time management skills and written/oral communications skills.


• Ability to think critically and draw from several resources (and interact with all levels of staff) to create unified and persuasive marketing collateral materials.


• Knowledge of digital marketing assets including but not limited to website development, email automation, PPC, SEO, and social media.


• Proficiency in Microsoft Word, Excel and PowerPoint a must. Demonstrated experience with Adobe graphics programs (Photoshop, Illustrator, In Design) a plus.
  
  

Education and Experience

• Bachelor's degree in business, communications, journalism, or closely related field..


• Minimum of 3+ years of marketing experience.

Physical Requirements

Physical activity not limited to speaking, driving, climbing, walking, bending, kneeling, sitting, lifting <40 lbs.