Marketing Specialist

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  Plan and execute integrated, multi-channel marketing campaigns across healthcare and education markets; track performance and optimize results using data-driven insights
  
  


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  Partner closely with Product Management and Sales to develop and align go-to-market strategies, positioning, and messaging
  
  


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  Create and manage impactful marketing collateral, including brochures, presentations, case studies, and digital content to support demand generation and sales enablement
  
  


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  Develop and execute content strategies to increase brand awareness and engagement across digital channels (web, social, email)
  
  


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  Assist with coordination and support for trade shows, conferences, and virtual events, including logistics, promotions, and post-event follow-up
  
  


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  Manage and update website content for assigned product lines, ensuring accuracy, consistency, and alignment with brand standards
  
  


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  Leverage marketing analytics tools to measure campaign effectiveness, generate insights, and recommend improvements
  
  


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  Collaborate with internal stakeholders and external partners, including managing relationships with advertising or creative agencies
  
  


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  Support lead generation and nurturing efforts through marketing automation platforms and CRM systems
  
  


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  Ensure consistent brand voice and messaging across all marketing channels and touchpoints
  
  

Do You Have?...

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent combination of education and experience)


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  5–7 years of B2B marketing experience, preferably within healthcare, education, technology, distribution, or partner/VAR environments
  
  


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  Strong written and verbal communication skills, with the ability to translate complex technical concepts into clear, customer-focused messaging
  
  


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  Hands-on experience with marketing tools and platforms such as Salesforce (or Account Engagement), Google Analytics, Adobe Creative Cloud, and project management tools (e.g., Monday.com)
  
  


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  Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment
  
  


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  Experience managing external agency relationships and driving project execution
  
  


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  Analytical mindset with a creative approach to problem-solving and campaign development
  
  


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  Highly organized, detail-oriented, and collaborative team player
  
  


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  Ability to work a hybrid schedule from Mount Prospect, IL
  
  


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  Willingness to travel up to 10%
  
  

Why Us?

Rauland, a division of AMETEK, is a business unit in the Measurement, Communications and Technologies division of AMETEK. We are a leader in integrated communications technology, designing and manufacturing Nurse Call Systems for the medical industry and school critical communication systems for the education K-12 market. 

Website: www.rauland.com