Marketing Specialist

Roers Companies is seeking an energetic, dedicated Marketing Specialist to join our team in Plymouth, MN.

About Us  

Roers Companies is a 2025 USA Today Top Workplace and a national leader in multifamily real estate investment, development, construction, and property management. Headquartered in Plymouth, Minnesota, we’re on a mission to elevate multifamily housing by developing and operating market-rate and affordable apartments in growing neighborhoods. Since our founding in 2012, Roers Cos. has developed more than $4 billion in real estate, representing 15,000+ homes across the Midwest, Mountain Southwest, and Sunbelt regions. Our team thrives on purpose-filled work, an entrepreneurial spirit, and unlimited growth potential.  

About You

You’re passionate about your work and driven to achieve ambitious goals. You step up when the team needs an extra hand and aren’t afraid to ask for help when you need it. You make smart decisions because you get the big picture and ace the little details. In other words, you share our corporate values - passion, work ethic, teamwork, integrity, and ownership mindset.

Responsibilities 

· Working with Marketing Operations Manager and Regional Marketing Managers to implement and execute marketing initiatives for our growing portfolio

· Manage the onboarding and upkeep of marketing systems for optimal usage and data integrity

· Executing the onboarding, maintenance, and optimization of our property websites including copywriting, user experience enhancements, and search engine optimization 

· Website content and concession updates

· Understanding sales and leasing workflows and tracking and reporting on key performance indicators on a regular basis

· Overseeing marketing systems onboarding and maintenance as directed

· Developing email marketing campaigns to achieve business objectives

· Understand and communicate prospect and resident sentiment through reputation management softwares

· Secondary research on new market trends and competitors 

· Analyze and report on marketing performance

· Other duties as assigned

Education:

• Bachelor’s degree in Marketing, Journalism, Communications, Business, or related field preferred

Experience:

• 3+ years of relevant marketing experience in a corporate or agency environment
• Experience in real estate property management, leasing, and/or B2C marketing preferred.

Skills/Abilities:

• Computer skills: 
  • Office365 including Microsoft Word,  PowerPoint, Outlook, Excel, and Teams
  • Website management platforms — experience with RentCafé and WordPress preferred
  • Mass email platforms including MailChimp and Constant Contact 
  • Graphic design programs including Adobe Creative Suite and Canva
  • Experience with Engrain interactive site maps preferred
• Digital marketing channels:
  • Google platforms including Analytics, Search Console, Business Profiles, and Ads
  • Enhanced knowledge of SEO practices preferred
  • Social media platforms including Meta Business Suite, Facebook, Instagram, and TikTok
  • Reporting systems like Funnel CRM and Remarkably
• Strong interpersonal, oral, and written communication skills — communicates clearly, concisely, positively, and professionally
• Able to interact with wide range of internal and external stakeholders
• Self-motivated, self-directed, organized,  detail-oriented, collaborative, inquisitive, motivating, energetic, and results-driven. 
• Willingness to learn and explore new  strategies 
• Flexible to juggle multiple projects and  priorities to meet changing deadlines
• Embodies our core values: passion, integrity, work ethic, ownership mindset, and teamwork
• Maintains a neat, well-groomed, and  professional appearance

Compensation and Benefits for Marketing Specialist:

Pay Range:  $60,900 - $76,100 

Compensation is determined by several factors that vary depending on the position, including the individual’s experience, skills, and the knowledge they bring to the specific role.

Roers offers a comprehensive benefits & perks package to full-time employees which may include:

• Health Plans - Medical, dental, vision, FSA, and HSA

• Family Leave - Paid birth & bonding leave

• Employer Paid Benefits - Basic life insurance, Accidental Death & Dismemberment (AD&D), and short-term disability

• Additional Voluntary Benefits – Life Insurance, AD&D, long-term disability, critical illness, and accident insurance

• 401(K) - 3% company contribution, 100% vested after 2 years of employment

• Competitive PTO - 3 weeks of PTO with immediate accrual, 9 paid holidays, 1 floating holiday, and bereavement

• Health and Wellness - fitness membership reimbursement program

• Free stays in Roers’ properties guest suites

• Rent Discount - 20% discount for employees living in Roers Companies properties

• Employee Referral Bonus Program - $2,500 referral bonus paid once referred candidate completes 60 days of employment

• Charitable Match Program – Roers matches employee donations to charitable organizations

• Professional Development Opportunities

• Employee Assistance Programs

Roers Companies is focused on building a workforce that is diverse and inclusive. We are an Equal Opportunity Employer and consider applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. 

Roers Companies participates in E-Verify to confirm the employment eligibility of all newly hired employees. For further information about the federal E-Verify program, please click to see the Right to Work and E-Verify Participation posters.

Candidates will be required to pass a criminal background check, drug screen, and motor vehicle report. 

In order to be considered for this position, applicants must complete a survey at this link:

https://surveys.cultureindex.com/s/83Iy24550b/108986

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