Marketing Specialist

 Marketing Specialist (Full-time | Remote | AUS hours)

About the Role:

We are hiring for one of our Australian finance industry clients seeking an experienced Marketing Specialist to take ownership of the entire marketing function. This is a hands-on role covering content marketing, paid advertising, CRM and marketing automation, landing page optimization, email marketing, and LinkedIn lead generation.

Content Marketing

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  • Plan and manage content across social media platforms, including Instagram, Facebook, LinkedIn, and other relevant channels.
  
  
  
  
  

Paid Advertising

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  • Launch, manage, and optimize Meta Ads campaigns.
  
  
  • Launch, manage, and optimize Google Search Ads campaigns.
  
  
  
  
  

Landing Pages

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  • Optimize and update landing pages to improve lead conversion rates.
  
  
  
  
  

CRM & Marketing Automation

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  • Manage GoHighLevel (GHL) CRM, including pipeline setup and maintenance.
  
  
  • Build and manage email and SMS automation workflows.
  
  
  • Create and maintain lead nurturing and follow-up systems.
  
  
  
  
  

Lead Management

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  • Develop and manage an effective lead response process to engage prospects immediately after appointments are booked.
  
  
  
  
  

Email Marketing

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  • Plan, execute, and optimize email marketing campaigns and nurture sequences.
  
  
  
  
  

LinkedIn Lead Generation

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  • Manage LinkedIn outreach and lead generation to build a consistent pipeline of qualified prospects.
  
  
  
  

What We're Looking For

• 5+ years of hands-on marketing experience.


• Proven success managing Meta Ads and Google Search Ads with measurable results.


• Experience using GoHighLevel or a similar CRM and marketing automation platform.


• Experience with LinkedIn lead generation.


• Strong understanding of content marketing, paid advertising, CRM management, and marketing automation.


• Ability to work independently and take full ownership of the marketing function.


• Excellent communication and organizational skills.

How to Apply

Please share:

• Your updated resume.


• Examples of finance, mortgage, or other regulated-industry marketing campaigns you've managed.


• Details of the channels used and the results achieved.


• Any relevant portfolio or case studies.

Note: This role is recruited and managed through HireGummy. Candidates are assessed for technical expertise, communication skills, and overall suitability before being presented to the hiring company.