Marketing Specialist

Kelly Services

Marketing Specialist

Woods Cross ,

Utah

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Kelly is seeking a Marketing Specialist to work with our client, an industry-leading manufacturing company with over 70 years of success, on a direct hire basis! This is an excellent opportunity for marketing professionals who want to be pivotal in engaging key accounts, strengthening customer relationships, and driving revenue growth through targeted marketing campaigns.
The Marketing Specialist will:
Develop and implement account-based marketing strategies that align with company goals and objectives.
Conduct market research to identify customer trends, competitor offerings, and demographic data.
Investigate the performance of marketing campaigns and strategies through evaluating key performance metrics.
Create innovative marketing campaigns depending on robust data and present recommendations to management.
Create goals and objectives in order to approach customers through appropriate marketing channels.
Collaborate with sales and product teams to identify high-value customers and accounts and create detailed account profiles.
Craft personalized marketing content and campaigns for key accounts, ensuring messaging resonates with their specific needs and pain points.
Plan, execute, and measure multi-channel marketing campaigns, incorporating digital, social, email, and offline tactics to reach target accounts and audiences effectively.
Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
Collaborate with content creators to produce industry-specific content.
Work with creative teams to develop branding ideas, graphic designs, promotional materials, and advertising copies.
Analyze data and metrics to assess campaign performance and adjust strategies accordingly to optimize results.
Utilize marketing automation and CRM (customer relationship management) tools to track, manage, and nurture key accounts effectively.
Work closely with the sales team and new product development team to ensure alignment between marketing efforts and sales objectives, including lead generation and customer retention.
Help in outbound and inbound marketing activities by displaying expertise in specific areas such as events planning, advertising, optimization, and content development.
Qualifications:
Bachelor’s degree in Marketing, Communication, or comparable discipline
5+ years of marketing experience in the manufacturing industry
Must have durable consumer product experience
Experience with graphic design
Self-starter with excellent work ethic, outstanding judgment, attention to detail, and positive customer service attitude
Ability to manage multiple projects at once
Proven experience in creating and executing marketing campaigns
Strong analytical skills to measure and report on campaign effectiveness
Excellent communication and interpersonal skills
Proficient in marketing automation tools and software
Results-driven mindset with a focus on meeting or exceeding targets
Experience supporting multiple business units and brands is a plus
Up to 10% travel required
Interviews are happening now! If qualified and interested, please apply to this posting ASAP or directly send your resume to [email protected].
As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here (https://www.mykelly.com/help-support-working-with-kelly-us/#Benefits) for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.
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About Kelly
Work changes everything. And at Kelly, we’re obsessed with where it can take you. To us, it’s about more than simply accepting your next job opportunity. It’s the fuel that powers every next step of your life. It’s the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life—just ask the 300,000 people we employ each year.
Kelly Services is proud to be an Equal Employment Opportunity and Affirmative Action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kelly’s Human Resource Knowledge Center.Kelly complies with the requirements of California’s state and local Fair Chance laws. A conviction does not automatically bar individuals from employment.
Kelly Services is proud to be an Equal Employment Opportunity and Affirmative Action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kelly’s Human Resource Knowledge Center. Kelly complies with the requirements of California’s state and local Fair Chance laws. A conviction does not automatically bar individuals from employment.

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