Marketing Specialist, Executive Education

Basic Qualifications

High School Diploma, GED, or equivalent is required.
5 of related experience required, preferably in a professional marketing/agency environment
Education beyond high school may count toward experience.
Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must.

Additional Qualifications and Skills

This position requires a team player with a willingness and ability to work with multiple groups within Executive Education and across campus
Ability to work in a fast-paced organization and to prioritize and manage multiple tasks
Attention to detail; organizational and effective time management skills are essential
Ability to work independently as well as part of a team is critical
Must possess excellent written, verbal, and interpersonal communication skills plus analytical and proofreading skills
Knowledge of Salesforce, Google Analytics, and Adobe Creative Suite is a plus

Additional Information

This is a 40-hour/week, overtime-eligible position.

This is a hybrid position which we consider to be a combination of remote and on site work at our Boston, MA based campus. HBS expects all staff to be onsite 3 days per week and departments provide onsite coverage Monday - Friday. Specific hours and days onsite will be determined by business needs and are subject to change with appropriate advanced notice

We may conduct candidate interviews virtually (phone and/or via Zoom) and/or in-person for this role.

A cover letter is required to be considered for this opportunity.

Harvard Business School will not offer visa sponsorship for this opportunity.

Culture of Inclusion: The work and well-being of HBS is profoundly strengthened by the diversity of our network and our differences in background, culture, national origin, religion, sexual orientation, and life experiences. Explore more about HBS work culture here https://www.hbs.edu/employment.

Position Description

Develop and monitor marketing campaigns for the website, social media channels, emails, newsletters, and collateral
Establish strong, collaborative relationships with cross-functional teams, including program directors, digital marketing, web marketing, program advising, data analytics, sales, admissions, finance, and program delivery
Manage projects and liaise with outside writers, proofreaders, designers, and printers, to deliver high quality content and materials
Work closely with in-house digital team to coordinate digital and print plans; including conducting analysis of past campaigns, ad creation, segmenting and targeting of digital campaigns
Work with the social media team to develop appropriate messaging for program-specific social posts and campaigns, monitor results of social campaigns, and optimize accordingly
Support development of content calendars and ensure associated projects meet internal deadlines
Monitor and maintain marketing budget for programs
Manage invoice processing to ensure prompt payment to vendors
Other duties as assigned

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.

Job Summary

Reporting to the Marketing Manager, the Marketing Specialist position is part of the team that directs the strategic development and execution of marketing for Harvard Business School's (HBS) Executive Education business.

This position assists in the execution of marketing campaigns for the four flagship Comprehensive Leadership Programs utilizing targeted email/direct mail marketing, online advertising, social media channels, and web marketing.

Working in a fast-paced, high-energy environment, the ideal candidate must possess superior project management skills, strong verbal and written communication skills, excellent analytical ability, and be able to manage multiple projects with numerous clients and deadlines.

The position requires close collaboration with program directors, internal marketing team members, external writers, designers, and other vendors, as well as with HBS faculty and Executive Education staff.

Commitment to Equity, Diversity, Inclusion, and Belonging

Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.

Benefits

We invite you to visit Harvard's Total Rewards website (https://hr.harvard.edu/totalrewards) to learn more about our outstanding benefits package, which may include:
Paid Time Off:

3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
Health and Welfare:

Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
Work/Life and Wellness:

Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
Retirement:

University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
Tuition Assistance Program:

Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
Tuition Reimbursement:

Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
Professional Development:

Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
Commuting and Transportation:

Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
Harvard Facilities Access, Discounts and Perks:

Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

About Us

Founded in 1908 as part of Harvard University, Harvard Business School (www.hbs.edu) is located on a 40-acre campus in Boston. The School offers two full-time MBA and PhD programs, more than 175 Executive Education programs, and certificates and courses through Harvard Business School Online. For more than a century, Harvard Business School faculty have drawn on their research, connection to practice, global expertise, and passion for teaching to educate leaders who make a difference in the world. The School and its curriculum attract the boldest thinkers and the most collaborative learners who will shape the practice of business and entrepreneurship around the globe.
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