Marketing Specialist (HYBRID - Acton, MA or San Diego, CA)

Job Summary

Insulet is seeking a creative and process-oriented individual to join its U.S. Consumer Marketing team as a Marketing Specialist. This role is ideal for someone who thrives in an entrepreneurial, fast-paced environment focused on transforming diabetes healthcare. The ideal candidate should be customer-obsessed, skilled at building relationships, and an effective communicator. The Marketing Specialist will be responsible for identifying inspiring community stories, fostering meaningful engagement, and assisting with campaign coordination and marketing operations. A key aspect of this position involves balancing multiple project priorities across various teams and time zones, all while maintaining a fun and energetic approach. Stakeholders include customers and their families, community partners, and nonprofit organizations.

Position Overview

We are seeking an individual who is both creative minded and process oriented to join our U.S. Consumer Marketing team at Omnipod®. This individual should enjoy working in an entrepreneurial, fast-paced organization focused on transforming the diabetes healthcare space. Candidates must be customer obsessed and thrive at building relationships, a natural networker, trusted collaborator, and effective communicator.

The Marketing Coordinator, Social role will help identify inspiring community stories and foster meaningful community engagement, while helping with campaign coordination and marketing operations. A core purpose of this role is to balance multiple project priorities across various teams and time zones, while not being afraid to have fun along the way. Key stakeholders to this role will include customers and their families, community partners, and nonprofit organizations.

Responsibilities

• Contribute both strategically and operationally to social media content/creative and community engagement responses to deliver best-in-class campaigns
  • Assist with identifying compelling user testimonies, social content planning, scheduling, publishing, and calendar management across key platforms
  • Coordinate creative assets, captions, community responses, approvals, and timelines for social campaigns
  • Monitor social channels and help track engagement, sentiment, insights, trends, and community feedback, reporting out and escalating as needed
• Assist with influencer contracts, outreach coordination, content deliverables, and campaign tracking
• Keep day-to-day marketing initiatives running smoothly, proactively managing timelines, task tracking, meeting notes, and follow-up actions
• Confidence taking community calls and managing community inbox
• Help improve social media processes, workflows, and documentation
• Coordinate assets and communication between various stakeholders including customers, internal teams, agencies, and external partners
• Research new and emerging social features and platforms and stay ahead of trends in visual storytelling
• Ensure compliance with FTC guidelines, brand safety standards, and regulatory
• Anticipate the needs of the market by staying on top of industry research and understanding clinical trends, market access, and customer insights

• Drive brand awareness and increase positive brand sentiment through social media and community engagement
• Responsible for acquiring MLR approval for projects
• Opportunity to support special projects and activations

Education and Required Experience

• Bachelor's Degree required, preferably in Marketing, Communications or Business
• 1+ years of Social Media or Digital Marketing experience
• Strong project planning and management skills
• Experience managing brands on social media
• Strong Excel, PowerPoint, AI, and presentation skills

Preferred

• Experience using social media management software
• Medical Device, Pharmaceutical or Healthcare industry experience in a regulated environment

Additional Information

• This position is hybrid in either our Acton, MA or San Diego, CA offices.
• Travel is estimated at 10-15% but will flex depending on business needs; international travel is possible
• Will be required to spend time with the diabetes community either through Field rides or consumer conferences and events
• Flexibility to take morning and evening calls to align with international business hours as needed

Insulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod® Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable and waterproof Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s latest innovation, the Omnipod® 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero finger sticks, and is fully controlled by a compatible personal smartphone. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.

Studies have demonstrated the clinical and lifestyle advantages of insulin pump therapy over multiple daily insulin injections (MDI). However, many people still choose MDI therapy largely due to the complexity, cost, and inconvenience of conventional pump technology. The Omnipod is a discreet and easy-to-use system that eliminates many of the issues associated with conventional pumps. By breaking down the barriers to insulin pump therapy, Insulet hopes to provide both a superior treatment option and life-long health benefits for people with insulin-requiring diabetes.

Insulet was founded in 2000 with the mission to improve the lives of people with diabetes and enable customers to enjoy simplicity, freedom, and healthier lives through innovative technology. The Company’s world headquarters and state-of-the-art automated manufacturing facility are located in Acton, Massachusetts with global offices in the U.K., France, Germany, Netherlands, Canada, Mexico, Australia, and the United Arab Emirates. Omnipod products are available in 24 countries around the world.

Insulet recently concluded its seventh consecutive year of 20% or more revenue growth, and more than doubled its intellectual property portfolio over the last year. Insulet is proud to be recognized as a 2022 Top Workplace USA; awarded Top Workplaces Cultural Excellence Award for remote work; recognized as a Great Place to Work® in four international locations in 2023; and ranked as one of America’s most responsible companies by Newsweek. For more information, visit: insulet.com and omnipod.com.

This position is eligible for hybrid working arrangements and requires on-site work from an Insulet office. 

 #LI-Hybrid

Working at Insulet Corporation | Top Workplaces

Additional Information:

Compensation & Benefits: For U.S.-based positions only, the annual base salary range for this role is $64,200.00 - $96,300.00 This position may also be eligible for incentive compensation. We offer a comprehensive benefits package, including: • Medical, dental, and vision insurance • 401(k) with company match • Paid time off (PTO) • And additional employee wellness programs Application Details: This job posting will remain open until the position is filled. To apply, please visit the Insulet Careers site and submit your application online. Actual pay depends on skills, experience, and education.