Marketing Specialist I

Elevate Your Marketing Career!

We are seeking a talented individual to join our team as a Marketing Specialist I. In this support role, you will assist with the day-to-day execution of marketing initiatives that strengthen brand presence, support sales growth, and deliver consistent messaging across the segments in which the marketing team services. Working under the guidance of our senior marketing team, this role helps coordinate campaigns, maintain marketing content, organize assets, support sales tools, and ensure projects move forward accurately and on time. This position is ideal for someone who is detail-oriented, organized, collaborative, and eager to grow within a fast-paced marketing environment. The role will also have a focus working with our retail marketing channel.   

Duties and Responsibilities  

A typical day may include:    

• Support the execution of marketing campaigns, retail channel programs, sales tools, and product communications.


• Coordinate project timelines, deliverables, approvals, and follow-ups to keep marketing initiatives on track.


• Assist with writing, editing, formatting, and routing marketing content for web, email, presentations, sell sheets, and internal communications.


• Partner with marketing, sales, product, and channel teams to gather information and support timely project execution.


• Maintain organized marketing assets, product information, campaign materials, and shared files.


• Upload and update approved content, documents, images, and product information on websites, customer portals, and internal platforms.


• Support vendor, agency, printer, and internal team coordination for marketing material production and fulfillment.


• Assist with events, photoshoots, and sales meetings by preparing materials, tracking needs, and completing follow-up tasks.


• Track project activity, communicate status updates, and escalate delays, missing information, or priority changes as needed.


• Perform other duties as assigned by the marketing team or project leads.

Requirements 

We are searching for a candidate with: 

• Associate or bachelor’s degree in marketing, communications, business, or a related field preferred; equivalent combination of education and relevant experience may be considered.


• 1–3 years of marketing, communications, sales support, retail channel, or project coordination experience preferred.


• Strong organizational skills with the ability to manage multiple tasks, deadlines, and shifting priorities in a fast-paced environment.


• Excellent written and verbal communication skills with strong attention to detail, accuracy, and follow-through.


• Comfortable supporting marketing campaigns, product communications, sales tools, customer programs, and retail channel initiatives under direction.


• Ability to work collaboratively with marketing, sales, product, operations, vendors, and cross-functional stakeholders.


• Proficiency with Microsoft Office applications, including Word, Excel, PowerPoint, Outlook, and Teams. Working knowledge of CRM and marketing automation platforms (e.g. Salesforce, Salesforce Marketing Cloud) a plus.


• Experience with project management tools, content management systems, digital asset libraries, customer portals, or marketing platforms preferred.


• Ability to maintain organized files, track project status, document next steps, and communicate updates clearly.


• Basic understanding of marketing principles, brand consistency, product messaging, and customer-focused communication.


• Experience supporting retail, distributor, national account, building products, or B2B marketing environments is a plus.


• Self-motivated, dependable, and eager to learn, with a willingness to take direction and support team priorities.

Position Details 

• Full Time


• Location: In Office - Peachtree Corners, GA


• Travel <10%

About Us   

Gibraltar Building Products is a leading North American building products manufacturer, with several manufacturing facilities across the United States and Canada. As the top supplier in the residential roof ventilation, drainage and roofing accessories markets, Gibraltar Building Products has extensive scale, top brands such as AirVent, Amerimax, Appleton Supply, Architectural Mailboxes, Award Metals, Berger, DOT Metals, Flamco, Florence, NorWesCo, Nu-Ray Metals, Millenium Metals, Quality Aluminum Products, SBC Supply, Southeastern Metals and Verde. Our portfolio of Brands can be found in the nation's largest home center retailers and building product distributors. Gibraltar Building Products is a segment of Gibraltar Industries, Inc (Nasdaq: Rock) a leading manufacturer and provider of products and services for the Residential, Agtech, and Infrastructure markets. To learn more about what makes us #GibraltarProud, visit our website: www.gibraltar1.com  

Gibraltar is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, religion, national origin, arrest record, ancestry, age, physical or mental disability, sexual orientation, transgender status, genetic information, marital status, citizenship status, veteran status, pregnancy, or any other status protected by federal, state, or local law. Upon request and consistent with applicable laws, Gibraltar will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.  

Disclaimer   

The information in this description indicates the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.