Marketing Specialist II (Marketing Strategist)

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Position is responsible for developing and implementing strategic communication plans for an account list of designated products and services within the Bronson system. The position involves a high degree of interaction with people at all levels of the organization and involves interaction in the community as a Bronson representative. The Communication Specialist II performs strategic research and planning, develops awareness and volume-building strategies, implements and measures communication campaigns, and implements advertising production, collateral development, publication production, special events, publicity and other communications tactics using in-house services and outside agencies. The position manages day-to-day marketing and/or public relations activities and serves as the primary contact for assigned clients. Significant analytical ability and independent judgment are involved in determining work processes and priorities in dealing with confidential information. The position requires hands-on execution and management of diverse, multi-dimensional marketing programs and the ability to target marketing programs to segmented consumer, physician and business audiences. Employees providing direct patient care must demonstrate competencies specific to the population served.

Bachelor’s degree in marketing, public relations, business administration, communications or related field
Minimum of 5-10 years professional experience in marketing, communications or public relations
Must have extensive knowledge of effective and efficient marketing and/or public relations practices writing experience and a proven track record of results-based implementation of communications strategies
Ad agency, healthcare or brand/product management background is helpful.

• Superior verbal and written communication skills
• Accomplished project management skills
• Ability to work under deadline pressure
• Ability to work independently in a team environment
• Excellent customer service skills and the ability to communicate quickly and clearly in a variety of situations
• Requires sensitivity to appropriately interface with physicians, patients and families

PHYSICAL DEMANDS While performing the duties of this job, the employee is occasionally required to stand; walk; and use hands to finger, handle, or feel.  The employee must occasionally lift and/or move up to 50 pounds.  Specific vision abilities required by this job include ability to adjust focus.

• Works in conjunction with administrators to identify key objectives, which are driven by the strategic planning process and financial goals of the organization. Develops and implements a market-differentiated strategy for services to ensure growth objectives are met. This may include a focus on branding strategies, patient satisfaction, cross referrals, linkage with other services/entities, or other communication approaches.
• Serves as both a strategic consultant and tactician to assist clients in achieving business objective (volume goals, increased penetration in service areas, consumer perception, etc.)
• Collaborates closely with Regional Business Development and other clients to review key measures such as market share, patient volume, competitive information, patient satisfaction data, scorecards and other research information to determine marketing and communication needs and strategies.
• Cultivates strong relationships with clients and other key stakeholders. Anticipates clients’ needs, identifies opportunities and solutions, customizes as appropriate matching resources to needs, conducts research and resolves problems.
• Educates key stakeholders about marketing and/or public relations functions and about their role in creating and sustaining effective strategies.
• Coordinates all steps of the complex communications and marketing process.
• Writes copy for various communications and advertising vehicles according to Bronson brand and literacy standards. Develops key messages for client communication.
• Develops and implements a wide range of communications and marketing tactics including key message development, copy development for traditional and digital vehicles, traditional and digital advertising, media planning and implementation, collateral production, print pieces such as fliers and invitations, promotional items ordering, and more. Coordinate, develop and distribute patient testimonials.
• Creates, produces and distributes communication materials for internal and external audiences, including advertising, brochures, flyers, direct mailers, publications, letters, news releases, web-based content and other tactics, in accordance with organizational priorities.
• Develops and implements monitoring and tracking systems to determine effectiveness of communications and marketing plans.
• Coordinates with internal graphics/digital team, freelance designers and writers, and external ad agency on the production of communication materials.
• Develops and tracks g budgets and serves as steward to most efficiently and effectively implement resources across the organization. Manages finances to achieve plan implementation within approved limits. Alerts Director and clients of emerging opportunities/risks relative to the budget.
• Works with internal and external resources, including graphics/digital team, ad agency, freelance writers and designers, and others.
• Represents Bronson in collaborative efforts with other providers and community agencies.
• Relies on experience and judgment to plan and accomplish goals.
• Works under general supervision.
• Exhibits creativity.
• Maintain brands standards

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