Marketing Specialist II - Urgent Hiring

Marketing Specialist II

About Us:

Valicor Environmental Services is a leading provider of non-hazardous wastewater treatment, recycling, and disposal solutions for industrial and manufacturing customers across North America. With a commitment to sustainability and environmental stewardship, Valicor helps businesses manage their waste streams responsibly while minimizing their environmental impact. Our innovative processes and state-of-the-art facilities ensure efficient and compliant treatment of wastewater, allowing our customers to focus on their core operations with confidence.

As we continue to expand, we are seeking a dynamic and experienced Marketing Specialist II to join our team.

Position Overview:

The Marketing Specialist II will play a key role in developing and executing marketing strategies to drive brand awareness, lead generation, and customer acquisition. This position requires a balanced understanding of marketing principles, with a focus on campaign production and management, strategic content development, and product marketing.

Responsibilities:

Campaign Production and Management:

• Develop and execute multi-channel marketing campaigns to promote Valicor's products and services.
• Manage the end-to-end campaign process, including planning, implementation, monitoring, and optimization.
• Utilize data-driven insights to segment target audiences and personalize campaign messaging.
• Collaborate with internal teams and external partners to ensure seamless execution of campaigns.

Strategic Content Development, Production, and Management:

• Create compelling and relevant content across various formats, including blog posts, whitepapers, case studies, videos, and infographics.
• Develop content strategies aligned with marketing objectives and target audience interests.
• Oversee content production, from ideation and creation to editing and distribution.
• Measure content performance and iterate strategies based on analytics insights.

Product Management Experience:

• Drive product marketing initiatives to support product launches and ongoing promotion.
• Conduct market research and competitor analysis to identify market trends and opportunities to support competitive business strategy development .
• Collaborate with product development teams to understand product features, benefits, and unique selling propositions.
• Develop product positioning, messaging, and go-to-market strategies.

Data Analysis and Optimization:

• Analyze marketing data to track campaign performance, ROI, and other key metrics.
• Optimize marketing campaigns based on performance insights to drive continuous improvement.
• Utilize marketing automation and analytics tools to streamline processes and improve efficiency.

Cross-Functional Collaboration:

• Collaborate with cross-functional teams such as sales, engineering, compliance, and customer support to align marketing efforts with business goals.
• Communicate effectively with internal stakeholders to ensure alignment and support for marketing initiatives.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Five years of experience in marketing, with a focus on campaign management, content development, and product marketing.
• Industrial background, ideally with experience in the manufacturing sector. Expertise in the environmental services sector is highly beneficial.
• Proven experience in developing and executing successful marketing campaigns.
• Expertise in digital marketing and proficiency with marketing automation platforms, especially HubSpot.
• Strong analytical skills and ability to interpret marketing data to drive decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative thinker with a strategic mindset and a passion for driving results.

Location: Houston, TX

How to Apply:

Please submit your resume and cover letter outlining your qualifications and experience.

Valicor Environmental Services is an equal opportunity employer and welcomes candidates from diverse backgrounds.