Marketing Specialist - Mandarin Speaking

【About HungryPanda】

Founded in 2017, HungryPanda is currently the largest overseas Asian food delivery platform. Starting in Nottingham, U.K., HungryPanda has expanded to more than 80 cities in 10 countries: the U.K., France, Italy, the U.S., Canada, Australia, New Zealand, Japan, South Korea and Singapore. Currently, HungryPanda works with over 80,000 riders, 100,000 merchants and serves over 6 million users worldwide. 

Job Responsibilities

Offline Promotion & Cross-Industry Partnerships

• Lead field marketing operations in residential areas, office buildings, and commercial districts to increase brand visibility and user sign-ups.
• Recruit, train, and manage part-time promotional staff; assign daily tasks and track performance.
• Identify and develop local cross-industry partnerships (e.g., student unions, businesses, community organizations) to expand brand exposure.
• Plan and execute offline campaigns to drive user acquisition and improve second-order rate and customer retention.
• Collect user feedback and adjust local marketing strategies and field scripts to improve effectiveness.
• Build and maintain a local user contact database to strengthen user relationships and enhance loyalty and reputation.

User Communities Operations & Campaign Execution

• Manage local user communities to improve engagement and retention; create tailored strategies based on user profiles.
• Coordinate cross-functional resources to implement marketing activities and collaborate with the marketing manager to meet business goals.
• Regularly analyze competitor activity and market trends to provide optimization suggestions.

【线下推广与异业合作】

• 主导地推工作，深入住宅区、写字楼、商圈等区域开展推广，提升品牌曝光和用户注册；
• 招募、培训、管理地推兼职人员，制定每日推广任务和目标，监督执行效果；
• 负责本地异业资源拓展，与学生会、商户、社区组织等对接合作，拓宽品牌影响力；
• 组织、执行线下推广活动，推动新用户注册并提升二单率、复购率等转化指标；
• 收集用户反馈，根据实际需求优化市场策略和地推话术，提升地推质量与用户体验；
• 建立用户联系数据库，维护潜在用户关系，提升品牌口碑与用户黏性。

【社群运营与活动执行】

• 管理本地用户社群，提升用户活跃度与留存，根据用户画像制定对应的运营策略；
• 跨部门协调资源，推进市场政策与活动落地，配合市场经理完成业务目标；
• 定期关注并分析竞品动态，结合本地市场环境提出优化建议。

【任职要求】

• 有线下推广、异业合作、地推团队管理等相关经验者优先；
• 具备用户增长、用户运营相关经验，熟悉用户拉新、留存及复购相关指标；
• 较强的组织协调能力、沟通能力和团队管理能力，能独立带领团队完成地推任务；
• 思维活跃，具备良好的市场嗅觉和内容敏感度，能针对本地市场灵活调整策略；
• 性格积极外向，抗压能力强，能接受高强度地推执行任务；
• 能在纽约曼哈顿、皇后区、布鲁克林通勤办公。

Job Type: Full-time

Pay: $48,000.00 - $60,000.00 per year