Marketing Specialist- Mandarin Speaking

About HungryPanda

Founded in 2017, HungryPanda is a leading Asian food delivery platform worldwide. Guided by its core value of “Satisfy Your Chinese Taste”, the company connects overseas Chinese communities with authentic Chinese cuisine through technology and services, while empowering the globalization of the Chinese catering industry.

Starting from Nottingham, the UK, HungryPanda has expanded its business to more than 80 cities across 10 countries, including the United Kingdom, France, Italy, the United States, Canada, Australia, New Zealand, Japan, South Korea and Singapore.

At present, HungryPanda partners with over 260,000 riders and 140,000 merchants, serving more than 10 million users globally. The company has completed its Series D+ financing, with a total financing amount of over US$275 million.

About the Role
We are seeking a creative and data-driven Marketing Specialist to lead digital content management, social media operations, cross-industry partnerships, and marketing project execution. The ideal candidate has hands-on experience operating social media platforms, managing content calendars, collaborating with partners, and coordinating marketing campaigns across online and offline channels.

Job Description

1. Social Media & Content Operations

• Manage official accounts across multiple platforms (e.g., TikTok, Instagram, Facebook, Xiaohongshu).
• Plan content calendars, create copywriting and briefs, coordinate visual materials, and schedule publishing.
• Track performance analytics, review campaign results, and provide actionable insights for optimization.
• Maintain brand tone and enhance user engagement, reach, and retention through content.

2. Cross-Industry Partnerships & Co-Marketing

• Identify, negotiate, and execute partnership opportunities with brands, communities, student organizations, and KOCs/KOLs.
• Coordinate timelines, communication, and deliverables across both sides.
• Assist in co-branded event planning and execution for large-scale collaborations.

3. Marketing Project Ownership

• Take end-to-end ownership of marketing projects involving both B2C and B2B components — from planning, resourcing, timeline management, to execution.
• Coordinate internal teams (Ops, BD, Product, Creative) to ensure project delivery.
• Evaluate project performance and support continuous improvements.

Job Requirements

• 1–3+ years of social media operations or marketing experience.
• Able to operate multiple social channels with demonstrated understanding of platform differences.
• Strong writing & storytelling capabilities; comfortable producing short-form copy.
• Experience in campaign planning, partnership execution, or PR preferred.
• Familiar with data metrics (reach, CTR, retention, growth, ROI, etc.).
• Proficient in Excel for reporting, data tracking, and campaign analysis.
• Experience integrating online/offline resources or working with communities is a plus.

岗位简介
我们正在寻找一位具备数字化内容运营能力的市场专员，负责西雅图地区的线上账号运营、内容管理、异业合作以及项目落地。该岗位需要熟悉社交媒体玩法，擅长文案、数据分析与资源整合，并具备线下市场活动执行经验。

岗位工作内容

1. 社交媒体 & 内容运营

• 负责 TikTok / INS / FB / 小红书等平台的账号运营。
• 制定内容排期、撰写文案、协同视觉素材、发布内容。
• 进行数据复盘和指标分析，输出优化策略。
• 提升用户互动、品牌曝光与内容表现。

2. 异业合作 & 品牌共创

• 对接品牌方、社区组织、KOL/KOC等合作资源。
• 负责合作洽谈、策划、排期协调以及活动落地。
• 推动线下或线上大型活动/合作执行。

3. 市场项目负责

• 独立负责市场项目（涉及C端与B端），包含方案、资源协调、时间管理与落地执行。
• 与内部（运营/产品/设计/BD）团队协作，保证交付结果。
• 项目复盘与优化输出。

任职要求

• 具备1–3年以上社媒运营或市场相关经验。
• 熟悉 TikTok、小红书、抖音、INS、FB 等平台运营逻辑。
• 有文案能力，能够产出内容。
• 具备线上线下渠道资源整合经验者优先。
• 有活动策划、项目推进、公关经验者优先。
• 能看懂数据，有excel应用能力用于分析复盘。
• 良好的沟通协调与项目管理能力。

Job Type: Full-time