Marketing Specialist - Proliant Dairy Ingredients

Brand & Communications

• Lead and maintain the company's brand strategy and visual identity.
• Manage rebranding initiatives, brand rollout activities, and brand governance.
• Develop and execute annual marketing and communication plans.
• Manage website content, social media, email campaigns, and corporate communications.
• Create and maintain marketing materials, brochures, presentations, product literature, and digital content.

Sales & Lead Generation Support

• Support commercial growth by generating, researching, and qualifying potential leads using available sales and marketing tools.
• Assist the sales team with prospecting activities and lead pipeline development.
• Develop customer-facing sales tools, presentations, and value propositions.
• Measure marketing campaign effectiveness and contribution to sales opportunities.

Market Intelligence

• Conduct market research to identify trends, customer needs, growth opportunities, and emerging applications.
• Monitor competitor activities, positioning, product launches, pricing trends, and marketing strategies.
• Provide actionable market insights to support strategic decision-making and product development.

Product & Event Marketing

• Support product positioning, new product launches, and commercialization efforts.
• Coordinate trade shows, conferences, customer events, and industry marketing activities.
• Collaborate with Sales, R&D, Operations, and Leadership to ensure consistent messaging and market alignment.

Marketing Analytics

• Track and report key marketing KPIs, including lead generation, digital engagement, campaign performance, and return on investment.
• Recommend and implement continuous improvements based on data and market insights.

Vendor & Agency Management

• Manage relationships with:
  • Graphic designers
  • Digital agencies
  • Website vendors
  • Photographers
  • Printers
  • Promotional product suppliers
• Manage budgets and negotiate contracts when appropriate.

• Strong communication, project management, and organizational skills.
• Experience with digital marketing, content development, and CRM/marketing tools.
• Ability to manage multiple projects and priorities simultaneously
• Experience in B2B marketing.
• Experience within food ingredients, dairy, agriculture, or manufacturing industries.
• Experience supporting international sales organizations.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office and marketing software platforms.
• Ability to work daily and other hours as required.
• Ability to assist other work-related areas as required.
• Ability to travel both domestically and overseas.

COMPREHENSIVE BENEFITS:

• A choice of three quality affordable healthcare coverage options

• Vision coverage

• Dental coverage

• Health savings account with employer contribution/flexible spending accounts

• 401(k) retirement plan

• Paid time off starting at 3 week/annual and 9 paid holidays

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, or veteran status. Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact human resources (515)-829-2378.

This is not necessarily an exhaustive list of the job duties and requirements associated with this job but is intended to represent an accurate reflection of the current job.