Marketing Specialist, Sr

At Duke Health, we're driven by a commitment to compassionate care that changes the lives of patients, their loved ones, and the greater community. No matter where your talents lie, join us and discover how we can advance health together.

Summary Job Description:

The Physician Marketing Specialist, Sr. plans, develops, and manages publication and communications initiatives that support DUHS priorities and strengthen engagement with referring physicians. The role combines editorial leadership, project management, and collaborates with stakeholders to deliver integrated communications across multiple channels.

Key Duties and Responsibilities:

• Contribute to the strategic planning, concept development, and execution of major projects and publications that support Duke University Health System's institutional and referring physician marketing and communications objectives. 


• Serve as editor for multiple Clinical Practice Today print and digital publications. Conduct interviews and background research; write, edit, and proofread content; oversee photography, video, and graphic development; manage publication production schedules; publish content to digital platforms; identify opportunities to strategically repurpose content across print, email, web, social media, and other communications channels; and monitor assigned budgets. 


• Partner with service line marketing leads to develop communications strategies aligned with marketing priorities. Define project goals, target audiences, messaging approaches, timelines, deliverables, and budgets. 


• Monitor, evaluate, and report on communications performance and audience engagement metrics to inform strategy and optimize referring physician communications. 


• Develop and maintain collaborative relationships with administrators, physicians, and clinical staff across assigned service areas to support marketing initiatives. 

Required Qualifications:

Education: A bachelor’s degree in Journalism, Marketing, English or a related discipline.

Experience: Four years of directly related experience.

Degrees, Licensure, and/or Certification: N/A