Marketing Specialist, TJ Maxx

At TJX Companies, every day brings new opportunities for growth, exploration, and achievement. You’ll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritizes your development. Whether you’re working in our four global Home Offices, Distribution Centers or Retail Stores—TJ Maxx, Marshalls, Homegoods, Homesense, Sierra, Winners, and TK Maxx, you’ll find abundant opportunities to learn, thrive, and make an impact. Come join our TJX family—a Fortune 100 company and the world’s leading off-price retailer. 

Job Description:

Brand Marketing Specialist, TJ Maxx

The Opportunity: Contribute To The Growth Of Your Career. 

TJ Maxx is one of the nation’s leading off-price retailers with more than 1,300+ stores across the country. With amazing deals on brand name and designer fashion, accessories, jewelry, home, beauty and more, our stores have become synonymous with off-price shopping!

As Brand Marketing Specialist, TJ Maxx, you’ll play a meaningful role on our paid advertising team, bringing our brand marketing strategy to life by supporting a variety of initiatives across channels. We are looking for a highly motivated self-starter who is ready to support the growth of our TJ Maxx business through sharp, impactful marketing and sound critical thinking. This position reports directly to a Brand Marketing Manager.

Who We Are Looking For: You!  

• Support Brand Marketing Manager in the day-to-day planning, coordination, and execution of TJ Maxx’s brand marketing strategy and paid advertising content to drive brand objectives
• Proactively collaborate and communicate effectively with cross-functional teams, including but not limited to: Brand, Partnerships, Public Relations, Social Media, Creative, Media & Digital Marketing, Project Management, Consumer & Business Insights, Email & Site, Merchandising, Planning, Store Operations, and Corporate Marketing; drive coordination across teams to further amplify integrated programs
• Ensure seamless execution of projects by implementing end-to-end oversight, including but not limited to: brief writing, conceptualization, design, and finalization of all creative content
• Support the Brand Marketing Manager in reviews & QA of all creative content to ensure a consistent voice in alignment with TJ Maxx brand guidelines and messaging themes
• Research industry and customer trends to provide recommendations on future marketing campaigns and creative content
• Input and provide analysis of insights data and share a POV to determine campaign effectiveness
• Support the management of marketing third party / agency resources as needed to develop marketing campaign concepts
• Coordinate and maintain the marketing budget associated with areas of responsibility, suggesting opportunities to control costs when applicable
• Strong ability to build and foster relationships with cross-functional partners

TJX Marketing is committed to cultivating well-rounded marketers who have a collection of experiences and exposures that allow them to respond and flex to the needs of the business, media and consumer landscape – ultimately delivering positive momentum to the business and brand health. Joining our team means that throughout your TJX career, you will hold roles across brands and marketing functions, supporting and contributing to our strong focus of ensuring we meet our consumer needs, while also training and developing talent to best support the business.

Qualifications

• Bachelor’s degree in marketing, communications, or related field required
• 2+ years marketing experience; ad agency or client-side advertising experience is a plus
• Agile and results-driven with an ability to multi-task in a fast-paced, collaborative environment, adhere to due dates, and provide follow-up to ensure completeness and quality
• Outstanding organizational and time management skills with strong attention to detail
• Ability to think critically, proactively problem-solve, and work in the grey, examining situations through logic to drive solutions and a path forward
• Excellent communication (written and oral) and people skills; ability to build relationships, interact professionally and comfortably, and express ideas, direction, and feedback with clarity
• A great teammate who collaborates well and enjoys building relationships with partners across multiple fields with the ability to navigate different team dynamics
• Skilled user of Microsoft Office programs, including Word, PowerPoint, Excel, Outlook
• Interest in the fashion industry and/or off-price/retail business is a plus

This position is hybrid requiring at least two days per week in the Framingham, MA office and is not open to remote.

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