Marketing Strategist/Content Creator

This is a rare opportunity to help shape the voice of a company that’s quietly rewriting the rules of real estate. Arise Homes is disrupting the traditional builder model with a direct-to-consumer approach and an owned customer acquisition engine—positioning us for scalable growth and long-term impact. It’s a dynamic environment with the energy of a startup, the traction of a proven business, and a foundation rooted in faith and purpose.

As Marketing Strategist / Content Creator, you will own the marketing vision and execute it. You’ll shape the brand narrative, architect campaigns, and build a scalable content engine—while also rolling up your sleeves to write, film, edit, publish, and optimize. You will be both the strategist and the doer. This role is ideal for someone who thinks in growth funnels and brand positioning, understands customer psychology, can translate vision into campaigns and is just as comfortable behind camera or writing a caption as they are mapping quarterly strategy.

WHAT YOU BRING

• 4+ years in marketing, content strategy, brand strategy, or a similar role


• Strong strategic thinking with the ability to connect big-picture vision to daily execution


• Exceptional writing and storytelling skills


• Comfortable creating and editing photo and video content


• Proficient in social media management, email marketing platforms, and basic analytics tools


• Entrepreneurial, self-directed and highly accountable


• Energized by building something, not just maintaining it


• Aligned with a value-driven, faith-centered company culture


• Bonus if you have experience in real estate, homebuilding, or direct-to-consumer brands

HOW YOU’LL MAKE AN IMPACT

Brand & Marketing Strategy

• Develop and lead the overall marketing strategy aligned with company growth goals


• Clarify and refine brand messaging, voice, and positioning


• Build and manage the content calendar across all channels


• Create campaign strategies tied to community launches, model home openings, and company initiatives


• Identify new customer acquisition opportunities and owned-channel growth strategies


• Track performance metrics and adjust strategy based on data

Content Creation & Execution

• Write compelling content for website pages, email campaigns, landing pages. social media, ads and print materials

• Capture and produce visual content (photo and video) of homes, homeowners, team members, and community highlights.


• Edit short-form and long-form video content


• Manage and grow social media channels


• Oversee and optimize email marketing campaigns


• Coordinate with external vendors when needed (photography, media buying, design)

Growth & Lead Generation

• Strengthen and expand our direct-to-consumer marketing engine


• Develop campaigns that drive qualified traffic and conversions


• Improve lead nurturing systems and messaging


• Collaborate with sales to align marketing with buyer journey insights


• Monitor ROI across marketing channels

REPORTING RELATIONSHIP

The Marketing Strategist/Content Creator reports to the Marketing/Sales Manager.

JOB HOURS

• 40-45 hours per week (8am – 5pm, M-F).


• Lunch meetings are occasionally required.


• After hours and weekends may be necessary on occasion for trips, events, or to meet deadlines.


• Travel is occasionally required.

MORE THAN A JOB

• Access to professional and personal training, lunch and learns, leadership workshops and other development opportunities.


• Opportunities provided to serve within the community.


• Counseling services, solo retreats.


• Vision trips.


• Quarterly staff meetings and all-staff events.


• $250 company match to non-profit.


• A supportive team environment that values collaboration and growth.

BENEFITS

• Comprehensive Employee Benefit Package with employee health and dental paid by employer


• Competitive compensation with potential for bonuses.


• Opportunities to advance within a growing company.


• 401k Retirement Plan with 4% Company Match


• Paid Time Off Policy