Marketing strategy leader

Full job description

Railserve, US

Come join a team where People make the difference! As a part of Marmon Holdings, Inc., a highly decentralized organization, we rely heavily on people with the aptitude, attitude, and entrepreneurial spirit to drive our success, and we're committed to attracting and retaining top talent.
MARKETING STRATEGY LEADER
ABOUT MARMON RAILYARD & REPAIR SERVICES :
The Marmon Railyard & Repair Services group of companies:

Ameritrack Rail,

Powerhouse ,

Procor, Prolium, Railserve, Trackmobile, Transco, UTLX

and

Zephir

deliver

specialized industrial rail solutions to our customers

at their locations. We are the leading manufacturer of electric and high-efficiency diesel-operated

locomotives and railcar

movers;

we are the

largest in-plant switching provider in North America ; we have the largest network of

on-site

mini-shops

and

mobile repair locations ; we use cutting-edge innovation in mobile tank cleaning; we offer turnkey track construction and design, and we have the

largest dedicated network of third-party shops in the USA . The Marmon Railyard & Repair Services companies share a common purpose and collaborate to tackle our customers’ biggest challenges and deliver operational excellence. We are part of The Marmon Group which has over $13.0B in annual revenues and is a

wholly owned subsidiary

of the Berkshire Hathaway Company.
POSITION SUMMARY:
As the

leader of the marketing team , you will be responsible for

developing and executing the overall

marketing strategy for the Marmon Railyard & Repair Services portfolio of companies . In this role, you will have direct oversight over the day-to-day activities of the marketing team. The successful candidate will be expected to collaborate with cross-functional teams including sales, operations, innovation, human resources and business leadership, to create and implement comprehensive internal and external marketing plans that drive business growth to achieve company objectives. The ideal candidate will have a strong background in marketing strategy and a proven track record of success in developing and implementing innovative marketing campaigns. This is a

newly

created role reporting to the Senior Vice President, Strategic Initiatives

and offers the chance for the chosen applicant to demonstrate proactivity and put your unique stamp on the job role and responsibilities. This is a remote role with a high level of team engagement via video conference with the expectation of interacting on-camera to drive team engagement. Priority will be given to

candidates living in the Chicago or Houston areas. Periodic travel will be required

for team meetings and training.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Develop and execute strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth.
Conduct

market research and analysis

to identify opportunities, market trends, and customer insights.
Define target customer segments and

develop targeted marketing campaigns

to reach and engage with key audiences.
Work with cross-functional teams

to calculate and then market the quantified value of products and services for Marmon Railyard & Repair Services.
Collaborate with product development and innovation team

to align marketing strategies with product launches.
Ensure

Marmon Rail brand consistency

and standards across all marketing efforts. Develop on-brand messaging and positioning strategies to differentiate our companies from competitors.
Oversee the creation of high-quality marketing collateral, including

website content (SEO/SEM),

blog posts, case studies, videos, social media and more.
Provide

oversight on proposal and presentation development

in the pursuit of RFP’s/RFQ’s.
Track and analyze marketing performance metrics

to evaluate the effectiveness of campaigns and initiatives.
Develop and manage

marketing budgets

and

allocate resources

effectively to maximize market penetration and ROI.
Manage and mentor

a team of marketing professionals, providing guidance, support and professional development while fostering a collaborative, respectful and results-driven culture.
Stay informed about industry trends, competitor activities, best practices, and emerging technologies to maintain a competitive edge.
EDUCATION / EXPERIENCE / QUALIFICATIONS :
Bachelor’s degree in Marketing, Business Administration, or related field required, MBA preferred.
Minimum 10 years’ progressive experience in marketing roles with a focus on strategy development and execution.
Prior experience with an

industrial services

company advantageous with

transportation (rail) preferred.
Strong analytical skills and the ability to interpret data to make informed decisions.
Excellent leadership and interpersonal skills

with the ability to

motivate and inspire

teams.
Exceptional writing skills are essential for crafting clear, concise and persuasive content that effectively communicates the company’s solutions, capabilities, and value proposition.
Outstanding communication skills for collaboration with key internal stakeholders across multiple parts of the organization and as well as for presenting ideas, facilitating meetings, and conveying information.
Strong research skills

and tenacity for gathering information, data and evidence to support organizational value, meet customer expectations and requirements.
Demonstrated knowledge of proposal/presentation creation , graphic design, digital marketing, and other marketing collateral
Willing to enhance technical knowledge of our industry through ground level observation of operations.
Able to work effectively in cross-functional teams and collaborate with diverse internal stakeholders to

build consensus around marketing strategies .
Adaptability and resilience required to

work under pressure,

managing multiple priorities,

tight deadlines, and

navigating changes

and challenges in a fast-paced environment.
Willing to work independently

with minimal supervision

and with a high degree of self-motivation in a remote environment.
Extensive experience with

Adobe suite of products

highly preferred. Experience with other marketing platforms will be beneficial.
DISCLAIMER:
Please note the duties listed are not set forth for purposes of limiting the assignment of work. They are not to be construed as a complete list of the many duties normally to be performed under a job title or those to be performed temporarily outside an employee's normal line of work. Duties, responsibilities, and activities may change at any time with or without notice.
Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.
We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected], and please be sure to include the title and the location of the position for which you are applying.

#J-18808-Ljbffr