Marketing Strategy Manager

Are you looking for an opportunity to turn your ambition and your people skills into a rewarding career with an industry leader? Join our team at American Tire Distributors! As the nation's premier tire distributor, ATD’s coast-to-coast distribution network provides approximately 80,000 customers across the U.S. and Canada with rapid and frequent delivery of high quality tires, custom wheels and shop supplies. 

   

Position Description: 

MUST BE ABLE TO COMMUTE INTO THE CORPORATE OFFICE IN HUNTERSVILLE, NC THREE DAYS PER WEEK.


The Marketing Strategy Manager is responsible for driving and supporting marketing strategies and analytics for the Tire Pros franchise network. This role develops and maintains marketing dashboards and systems, monitors campaign performance, and streamlines workflows to enhance team productivity. The position requires strong analytical skills, marketing expertise, and the ability to collaborate with multiple stakeholders, including internal teams, vendor partners, and franchisees, to deliver measurable improvements in marketing performance.

Key Responsibilities

• Design, implement, and refine marketing campaigns aligned with business objectives and franchise goals.
• Analyze marketing data and KPIs to extract insights and recommend actionable improvements for brand awareness, engagement, and conversion.
• Maintain accurate contact databases to ensure effective communication and outreach.
• Serve as department expert on marketing systems and programs; support testing and development to improve workflows.
• Manage manufacturer marketing (co-op) programs, including compliance, accrual processes, and claims monitoring.
• Coordinate billing processes for vendors and franchisees related to marketing services.

Competencies

• Strategic Planning - Ability to envision a desired future, and translate this vision into broadly defined goals or objectives and a sequence of steps to achieve them.
• Data Collection and Analysis - The ability and skill to determine and analyze trends from data that is collected to assist in compiling reports that will help in decision-making including proficient use of aligned software (e.g., Tableau, etc)
• Campaign Management - Ability to implement public relations, product development, and sales to create, execute, monitor, and measure marketing programs directed at specifically targeted audiences.
• Collaboration- Building partnerships and working collaboratively with others to meet shared objectives
• Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Adaptability - Comfort with unanticipated changes of direction or approach.

Qualifications

• Bachelor’s degree
• 5 years of related experience preferred

Skills

• Microsoft Office
• Marketing Analytics
• Digital Marketing Platforms
• Marketing Project Management
• Workflow Optimization
• Data Interpretations
• Actionable Insights
• Marketing Programs
• Compliance Requirements

Physical Demands/Working Conditions

Physical Demands Category: Office

Physical Demands/Work Environment/Travel Requirements:
• Physical demands: While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance, stoop, kneel, crouch or crawl; talk, hear, taste and/or smell; the employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
• Work environment: While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate.
• Travel required: As required by the position.

Our people are passionate about what they do, the product they sell, and the customers they serve. If you're looking for an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you.

Build a challenging and rewarding career with us!

American Tire Distributors is an Equal Opportunity Employer and Drug Free Workplace

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