Marketing Strategy Senior Analyst

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Job Description:

Job Summary
The Marketing Strategy Senior Analyst leverages data analytics to shape and evaluate UPS’s marketing strategy while continuously monitoring performance to uncover opportunities for improvement. This role consults with internal subject matter experts to assist in identifying the best approach to gather information and solve business issues. This position develops and oversees technology applications that support the design, implementation, and execution of marketing strategies. This role will utilize in-house reporting tools and secondary data sources to gather data for analyses and decision-making. This position summarizes and communicates results of analyses to key stakeholders throughout the organization.

Responsibilities:

• Develops subject matter expertise on internal and external sources of information for analyses to provide information for decision making
• Identifies the key trends in each region/product to determine how they impact customers, industry, competitors, and UPS
• Creates and updates business cases by creating sophisticated financial models based on market 3rd party and UPS data sources (e.g. BIA, Data Warehouse, etc.)
• Develops metrics to determine the effectiveness of marketing programs and tracks region/product performance
• Presents findings cross functionally to key stakeholders and identifies opportunities to bridge relevant initiatives

Qualifications:

• Must be located in the same geographical location as the job or be willing to self-relocate to the area
• Must be willing and available to report to the corporate office in Atlanta on daily basis
• Must have a bachelor’s degree (or international equivalent) or be a current employee with a minimum of three years of UPS experience
• Experience conducting analysis
• Proficient in Microsoft Office Word, PowerPoint, and Excel

Preferred

• Master’s degree or international equivalent in marketing
• Experience in SQL, Power BI, Data Warehouse and/or Adobe Analytics

Additional Information:

• This job is a grade 20G
• The last day for internal candidates to apply for this role is June 23, 2026 (11:59 PM EST)

Employee Type:

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

Other Criteria:

Employer will sponsor visas for specific positions. UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.