Marketing Strategy, Senior Associate - Financial Products and Tools

Shape the future of how customers manage their money and build financial well-being. As a Senior Associate for Financial Products and Tools, you'll collaborate with strategy leads and partners to design and optimize marketing campaigns for products customers rely on every day — moving money, paying bills, and running their businesses — turning complex payment choices into simple, secure, seamless experiences.

As a Marketing Strategy Senior Associate at JPMorganChase within the Consumer & Community Banking Marketing team, you'll lead the planning and execution of high-impact marketing campaigns that drive adoption of our financial products and tools. You'll partner closely with strategy leads, partners, and execution teams to shape campaign strategy and deliver integrated initiatives end-to-end. Your efforts will help sharpen the value proposition, bring new products and capabilities to market, and continuously optimize the end-to-end customer experience. This work ensures customer needs drive decisions and that every customer interaction is accountable to outcomes that drive customer retention and satisfaction.

Job responsibilities

• Manage end-to-end creative development, execution, and management of onboarding and engagement campaigns across digital and direct mail channels


• Collaborate with internal and external agencies, incorporating feedback from brand, product, legal, and regulatory reviewers


• Execute omni-channel marketing campaigns within multiple systems and processes, ensuring initiatives are on-strategy, on time, and within budget


• Track and manage content updates and annual recertification of in-market tactics and materials as needed


• Manage multiple initiatives to completion under rigorous deadlines in a fast-paced, dynamic environment


• Contribute to ongoing improvement of internal processes to drive operational efficiencies and speed to market


• Think critically and make recommendations to optimize campaigns, improve results, and reduce costs


• Support efforts to enhance the customer onboarding experience as a key driver of retention and financial health

Required qualifications, capabilities, and skills

• Formal training or certification on Marketing Strategy concepts and 5+ years applied experience


• Experience working in a fast-paced environment, with strong skills in multi-tasking and prioritization


• Demonstrated ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines


• Strong relationship development and negotiating skills with the ability to earn trust among internal and external business partners and team members


• Data-driven and analytical mindset, balanced with big-picture, strategic thinking


• Excellent written and oral communication skills


• Proficiency in Microsoft Excel and PowerPoint

Preferred qualifications, capabilities, and skills

• Bachelor's degree in Marketing, Advertising, Communications, Digital/Technology, or Business


• Experience with omni-channel campaign execution across digital and direct mail platforms


• Familiarity with financial products, payment solutions, or consumer banking marketing


• Demonstrated creativity and innovation with a focus on continuous improvement


• Collaborative team player with a positive, solutions-oriented approach and comfort with evolving priorities