Marketplaces Manager

We’re hiring a Marketplaces Manager to own our marketplace business end-to-end — from Amazon strategy and execution to scaling Target.com, Walmart.com, Instacart, and beyond.

This role is for someone who:

• Lives in Amazon Seller Central and knows what it takes to win on the platform
• Is analytical to the core — obsessed with incrementality, ROAS, and profitable growth
• Thinks about marketplaces in the context of the full business, not just one channel
• Wants to build something, not just maintain it

You’ll own the roadmap for one of our most important revenue channels and work closely with the growth, ops, and creative teams to scale it.

What You'll Do

Amazon Strategy & Execution

• Partner on Amazon strategy and own day-to-day implementation
• Run PPC end-to-end: performance audits, keyword research, campaign creation, bid/budget/keyword adjustments, and negative-term management
• Partner with Ops on inbound planning — flag coverage risks (stockouts, Buy Box suppression, velocity shifts) for visibility
• Optimize PDPs: copy, imagery, A+ content, Brand Store, and Brand StoryManage catalog: listing creation, variations, bundles, and backend attribute audits
• Own account health and compliance: proactive monitoring, creating and resolving seller support cases, and ensuring policy adherence
• Monitor pricing and Buy Box integrity across channels and flag suppression risks
• Schedule and QA deals, Lightning Deals, and tentpole event participation (Prime Day, BFCM, etc.)

Marketplace Ownership & Expansion

• Own execution across Target.com, Walmart.com, Instacart, and other marketplaces
• Drive marketplace expansion by launching, scaling, and optimizing new channels
• Tailor strategy to each platform — what works on Amazon isn’t what works on Instacart

Reporting & Analysis

• Monitor spend, sales, ROAS, and inventory flags across all marketplaces
• Flag anomalies fast: CVR drops, organic rank shifts, stockout risk, Buy Box loss
• Track organic rank trends on priority keywords (Brand Analytics SQP, Helium 10)
• Track competitors and overall market movement (search volume, BSR charts, Smart Scout)
• Proactively surface new tests, tactics, and growth opportunities — not just report on what happened

• 3–5+ years of hands-on experience managing marketplaces (Amazon required; Target.com, Walmart.com, and/or Instacart a strong plus)
• VMS/CPG background or experience in another high-repeat-purchase category
• Track record of managing $50M+ in annual marketplace revenue
• Deep Amazon Seller Central expertise across PPC, catalog, PDPs, and account health
• Fluency with Helium 10, Brand Analytics, Smart Scout, or similar marketplace tools
• Strong analytical mindset — focused on incrementality and profitable growth, not vanity metrics
• Organized and process-oriented — you can manage a lot of moving pieces without dropping any

What We're Looking For

• You think like an owner, not a coordinator
• You’re analytical by default — every decision ties back to a number
• You’re fast, resourceful, and don’t wait to be told what to do
• You care about profitable growth and real business outcomes, not top-line alone
• You’re excited to build across multiple marketplaces, not just run one

Nice to Have

• Agency experience managing marketplace accounts across multiple brands
• Experience launching a brand on a new marketplace from scratch
• Familiarity with Shopify and broader DTC ecommerce metrics
• Background in health, wellness, or sports nutrition
• Comfort with AI-assisted workflows and productivity tools (we use Claude, ClickUp, Granola)