MASS | Growth Manager

Growth Manager

We're looking for a strategy-minded Growth Manager with a strong understanding of digital marketing to drive cross-channel growth for our clients. This hybrid role combines Account Manager duties and Paid Social Media Manager responsibilities to lead day-to-day management of performance campaigns and develop effective paid social strategies.

Qualifications:

• Experience: 5+ years of e-commerce growth experience, preferably within a digital marketing agency environment.
• Skills: Strong analytical skills, proficiency in interpreting campaign data, and experience managing paid social media campaigns across platforms including Meta Ads Manager, TikTok Ads Manager, Snapchat, and LinkedIn, as well as retail media campaigns on Amazon, Walmart Connect, and Roundel.
• Education: Bachelor's degree in marketing, advertising, communications, or related field, or equivalent experience.
• Communication: Excellent communication and presentation skills, with the ability to articulate complex ideas and strategies to clients and internal stakeholders.
• Certifications: Certification in social media marketing platforms (e.g., Facebook, TikTok, etc.) is a plus.
• Attributes: Demonstrates intelligent thinking, strong organizational skills, an eye for detail and accuracy, and thrives in a fast-paced, self-starter environment.

Key Responsibilities:

• Strategy Development: Collaborate with clients and internal teams to create comprehensive growth strategies aligned with marketing objectives and target audience demographics.
• Campaign Management: Plan, execute, and optimize cross-channel campaigns across email, social and retail platforms like Meta, Google Ads, TikTok, Amazon, Walmart Connect, etc., ensuring optimal targeting, budget allocation, and performance tracking.
• Client Communication: Act as the main point of contact, leading day-to-day communications and client meetings. Provide regular updates, performance reports, and strategic recommendations.
• Performance Analysis: Analyze and optimize cross-channel media spending, conduct regular analysis of campaign performance metrics, and implement A/B testing to derive actionable insights.
• Team Collaboration: Work closely with campaign managers, designers, and other stakeholders to ensure cohesive strategy execution. Traffic cross-functional teams effectively and manage work inputs.
• Budget Management: Monitor and manage campaign budgets effectively to maximize ROI on ad spend.
• Reporting: Produce weekly, monthly, and quarterly reports for client account updates, recommendations, and results.

Our Ideal Team Member Will Also...

• Be empathic, curious, and outgoing. This work is all about relationships and that's a central focus for us as we continue to build our team.
• Be service-oriented, seeking good for our internal culture and in the world.
• Work independently yet thrive in a collaborative environment.
• Demonstrate intelligent thinking, strong organizational skills and an eye for detail and accuracy.
• Be self-motivated, detail-oriented and able to handle multiple projects with competing deadlines.
• Continue to research, learn and share new practices for our betterment.

Additional Information:
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender, gender identity or expression, sexual orientation, disability, age, veteran status, national origin, or any other federal, state, or local protected class.

Our approach to growth marketing blends brand building and conversion, ensuring that your brand's story resonates deeply with your audience. We craft well-rounded growth strategies designed for the real world and enhance them with high-quality, culture-contributing creative. Join us and help build better brands that stand out in a noisy, crowded marketplace.