The MDM Strategic & Consulting Leader will drive the vision, strategy, and execution of Master Data Management (MDM) for pharmaceutical commercial operations. This role is responsible for building the commercial “Golden Record” across HCP/HCO, Payer, Account, Affiliation, Territory, and Product domains, enabling compliant, accurate, and AI-ready data foundations for commercial, digital, and field operations.
In this role the member should be able to enable more personalized, timely and insightful customer experiences by accelerating access to accurate, complete, and recent customer experience through an upgraded master data backbone powered by IQVIA OneKey Syndicated data set. (Key Results to achieve: Increased speed to insight, higher prescription and claim capture rate, improved customer network Intel. The member should have experience in handling records pertaining to product sales, competitor product sales, field inquiries and transactions, field calls, samples dispensed, Advisory board, Target list and segmentation, HCPs with DCRs, Match with external sources, brand target list and affiliations, aligned universe and contacts.
Key Responsibilities
Lead the commercial MDM strategy and roadmap, covering HCP/HCO, payer, product, territory, and hierarchy management.
Design and oversee implementation of commercial MDM capabilities integrated with CRM (Veeva), omnichannel platforms, commercial analytics, IC, and market access systems.
Establish data governance, stewardship processes, data quality rules, licensing validations, transparency compliance, and audit controls.
Enable core commercial processes: segmentation & targeting, omnichannel personalization, field alignments, IC, payer analytics, and launch readiness.
Advise pharma clients or internal commercial leaders on data architecture, vendor/platform selection, and operating-model changes.
Lead cross-functional teams across Commercial Ops, IT, Data Governance, Market Access, and Digital/Omnichannel.
Drive transformation engagements, from assessment and design through deployment, change management, and long-term adoption.
Required Experience
10+ years in pharma commercial data, MDM, commercial operations, or life sciences consulting.
Having deep experience in OneKey IQVIA, and working on its direct consumers ( CRM, Commercial Data Mart, Speaker Programs) and indirect consumers .
Deep expertise in commercial master data: HCP/HCO, payer plans, affiliations, product/NDC, territory alignments, field rosters, and CRM data models.
Strong understanding of Veeva CRM/Network/OpenData, IQVIA OneKey, Reltio, Informatica, Salesforce, or similar systems.
Proven experience leading large commercial data or MDM transformation programs.
Strong communication, executive-facing advisory skills, and ability to influence business & IT stakeholders.
Preferred Qualifications
Experience in commercial consulting (ZS, Deloitte, Accenture, PwC, IQVIA, etc.).
Familiarity with specialty pharmacy, HUB data, payer/PBM relationships, and omnichannel analytics.
Knowledge of compliance areas such as state licensing, OIG checks, DEA/NPI validation, and Aggregate Spend.
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