MDU Growth Lead

Position Title: MDU Growth Lead

Department: MDU Sales

Reports To:  MDU Sales Market Manager – SoCal

FLSA Status: Full-Time, Non-Exempt (Hourly + Commission + Benefits)

Pay Scale:  $28 - $31 hourly PLUS Commission 

Location: LA/SoCal Market

Position Summary:

The MDU Growth Lead is responsible for leading, coaching, and developing the SoCal MDU Growth team in support of Sonic’s fiber sales initiatives within multi-dwelling unit (MDU) communities. This role combines frontline sales leadership with hands-on field execution, including canvassing, side-by-side selling, sales coaching, and performance accountability.

The ideal candidate is a motivated field leader who can inspire and develop team members while driving consistent sales results. This individual will support daily sales execution, provide real-time coaching and feedback, identify growth opportunities, and communicate actionable insights and reporting to the MDU Sales Market Manager.

Position Type/Expected Hours of Work:

• Full-time, 40 hours per week


• Evening and weekend availability required based on business needs and the team’s canvassing schedule 

Travel: 
This position requires regular travel throughout the LA market.

Requirements Include:

• Valid California Driver’s License


• Clean driving record


• Reliable transportation

Supervisory Responsibilities:

• Lead and support the SoCal MDU Growth team in achieving individual and team sales goals


• Provide ongoing coaching, mentorship, and field development for team members


• Conduct side-by-side selling and in-field observations to improve sales effectiveness and customer engagement


• Foster a culture of accountability, teamwork, professionalism, and continuous improvement


• Support onboarding and training efforts for new hires and developing representatives 

Essential Duties, Responsibilities and Aptitudes:            

• Coach, motivate, and develop MDU Growth Representatives to maximize sales performance and career growth


• Conduct regular field observations, ride-alongs, and side-by-side selling sessions


• Drive performance accountability through goal setting, coaching, and follow-up


• Monitor individual and team sales metrics, productivity, and daily activity levels


• Provide timely reporting, sales updates, and field insights to the MDU Sales Market Manager


• Identify opportunities for process improvement, territory optimization, and sales growth


• Assist with escalations, account concerns, and field-related issues as needed


• Ensure team adherence to company policies, safety procedures, and brand standards


• Represent Sonic professionally and positively within the communities we serve

Work Benefits:

• Medical, Dental, Vision


• 401k 


• Life Insurance


• Pet Insurance


• On the job training and opportunity to grow

Work Environment:

This role primarily operates outdoors in residential MDU communities throughout the SoCal territories. Team members should be comfortable working in varying weather conditions and walking for extended periods while canvassing.

Physical Demands:

While performing the duties of this job, the employee is frequently required to sit; key/type. The employee is consistently required to stand; walk; move; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; balance; talk and hear. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Equal Opportunity:

Sonic is an equal opportunity employer. Sonic is committed to providing a work environment free of harassment, discrimination, retaliation and disrespectful or other unprofessional conduct based on sex (including pregnancy, childbirth, breastfeeding or related medical conditions), race, religion (including religious dress and grooming practices), color, gender (including gender identity and gender expression), national origin (including language use restrictions and possession of a driver's license issued under Vehicle Code section 12801.9), ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law or ordinance or regulation. It also prohibits discrimination, harassment, disrespectful or unprofessional conduct based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.