Media Analyst

Department Summary

W+K Analytics transforms raw data into compelling narratives that drive strategic decision-making and measurable results. By leveraging advanced analytics, predictive modeling, and cutting-edge tools, we illuminate patterns and trends that shape strategies and enrich every campaign with depth and relevance. As we optimize and evaluate campaign performance, we ensure that our strategies are not only effective but also resonate with audiences in meaningful ways.

We’re a team of creative data minds driven by curiosity, constantly challenging the status quo to elevate creativity and enhance business outcomes for our clients. By pushing industry trends, we transform insights into impactful strategies that inspire innovation and spark success.

General Position Summary

The Media Analyst is responsible for the planning, measurement, and optimization of media campaigns across digital and traditional platforms. You will analyze performance data, uncover insights, and help inform smarter media decisions that drive business outcomes.

Major Responsibilities/Primary Functions

• Collect, clean, and analyze media performance data across paid channels such as display, social, video, search, TV, and programmatic.


• Build recurring and ad-hoc reports to track campaign performance against KPIs (e.g., CPM, CPC, CPA, ROAS).


• Support post-campaign analysis and assist in identifying optimization opportunities.


• Collaborate with media planners, buyers, and creative teams to ensure data is actionable and aligned with campaign objectives.


• Assist with A/B testing and learning agendas for media experiments.


• Assist in audience segmentation and analysis.


• Use analytics tools such as Google Analytics, Meta Ads Manager, DSP platforms, Talkwalker or Sprout Social to extract data and insights.


• Maintain dashboards and data visualizations to support key stakeholders.


• Monitor and alert the team to anomalies or significant performance shifts in media campaigns.


• Stay current on media trends, measurement practices, and industry benchmarks.

Qualifications + Distinguishing Characteristics + Special Requirements

• Bachelor’s degree in Marketing, Business, Statistics, Economics, Communications, or a related field.


• 1–3 years of experience in media analytics, marketing analytics, or digital campaign reporting.


• Strong proficiency in Excel; familiarity with Google Analytics, Tableau, or other reporting tools is a plus.


• Basic knowledge of media platforms (e.g., Google Ads, Meta, YouTube, DSPs) and/or insights tools (Brandwatch, Talkwalker, GWI/MRI)


• Solid analytical thinking and problem-solving skills with strong attention to detail.


• Ability to communicate insights clearly to both technical and non-technical audiences.


• Eagerness to learn and grow in a fast-paced, data-driven environment.


• This position is based in Portland, OR. Must be open to relocation if not currently living in PDX.

W+K Core Mission

"Use creativity and influence to change the world and impact culture."
Wieden+Kennedy is committed to inclusivity and anti-racism in everything we do, fostering an environment of belonging and collaboration for all. We believe that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications, and job scope, but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer their services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.