Media & Ads Specialist

We are seeking a creative, data-driven Media & Ads Specialist to plan, execute, and optimize advertising campaigns across digital and traditional media channels in a fully remote environment. The successful candidate will manage ad performance, audience targeting, and campaign analytics to drive engagement, brand awareness, and business growth.

This position is strictly limited to candidates who currently reside in the United States and are legally authorized to work in the U.S. Applications from individuals residing outside the United States will not be considered.

Key Responsibilities:

Plan, develop, and execute digital and traditional advertising campaigns (social media, display, search, programmatic, print, and broadcast)

Manage paid advertising accounts on platforms such as Google Ads, Meta Ads Manager, LinkedIn, TikTok, and other digital channels

Monitor and analyze campaign performance metrics, ROI, and KPIs

Conduct A/B testing, audience segmentation, and optimization strategies to improve campaign results

Collaborate with creative, content, and marketing teams to develop compelling ad creatives

Maintain budgets, track spend, and ensure campaigns deliver expected results within allocated resources

Prepare detailed reports and presentations on campaign performance for stakeholders

Stay current with emerging trends, tools, and best practices in digital advertising and media planning

Required Qualifications:

Bachelors degree in Marketing, Advertising, Communications, or a related field

Minimum of 3–5 years of experience managing digital advertising campaigns and media planning

Proficiency with advertising platforms (Google Ads, Meta Ads Manager, programmatic platforms)

Strong analytical skills with experience in data-driven campaign optimization

Excellent written and verbal communication skills

Ability to manage multiple campaigns and priorities in a remote environment

Knowledge of SEO, SEM, and digital analytics tools (Google Analytics, Tag Manager, etc.)

Preferred Qualifications:

Experience in B2B or B2C campaign management

Familiarity with video and display ad production

Certification in Google Ads, Meta Blueprint, or other digital marketing certifications

Experience with marketing automation and CRM systems

Compensation:

Annual Salary Range: $65,000 – $95,000 USD, commensurate with experience, skills, and geographic location

Performance-Based Incentives: Eligibility for bonus or incentive programs tied to campaign KPIs

Benefits:

Comprehensive medical, dental, and vision insurance

401(k) retirement plan with employer matching

Paid time off, sick leave, and paid holidays

Life, short-term, and long-term disability insurance

Professional development and training opportunities

Flexible remote work arrangements

Employee assistance and wellness programs

Work Authorization & Residency Requirement:

Must be legally authorized to work in the United States

Must currently reside within the United States

Applications from candidates residing outside the U.S. will be automatically rejected