Media Buyer, Programmatic

Permanent

Job Description

At Electrolux Group, a leading global home appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. You know us for our brands Frigidaire and Electrolux.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

All about the role:

The Digital Media Specialist – Programmatic Display and Digital Video is part of the Digital Marketing Team and reports to the Director of Paid Media. This role supports marketing and D2C teams with buying and optimization of programmatic display and digital video, including YouTube, YouTube TV, other CTV and digital video publishers and placements as needed. This role works closely with other in-house media and D2C team members to deliver effective media and sales campaigns that meet Electrolux’s marketing and sales goals. The ideal candidate is capable and interested to learn new technology, works well within a team environment, and is able to prioritize workflow while maintaining work quality.

• Campaign management and hands-on buying of programmatic media in Google Marketing Platform, including display, YouTube, YouTube TV, other digital video and CTV buys as needed across the full funnel

• Manage and buy PMP and private deals across existing and new partners
• Work in partnership with Google’s day to day contacts to ensure our campaigns, creatives, bid strategies and performance align with best practices.
• Manage trafficking process with outside agencies/publishers, perform campaign QA, retrieve creative specifications from publishers, and coordinate with creative agencies for asset delivery and campaign launch.
• Work closely with in-house graphics team and creative agencies to develop, traffic, and test new ad creatives ensuring alignment with brand messaging and D2C promotional periods
• Work closely with D2C team to support promotional efforts and report out on conversion performance
• Analyze performance of campaigns and creatives on key metrics for daily/weekly optimization. Recommend tactical changes to maximize campaign performance and sales.
• Provide reporting during monthly and quarterly business reviews including overall performance and actionable insights
• Provide support for other members of the in-house media team, including QA-ing campaign launches, across media channels

Qualifications:

• Understanding of the programmatic media industry, programmatic buying, inventory, and platform landscape
• Able to balance business needs and timing without compromising on quality, evaluating the data to inform decision-making and continuous improvement.
• Adept at managing a range of campaigns across a range of products, budgets, and target audiences
• Able to follow established processes and recommend improvements to best achieve media and sales goals.
• Builds good working relationships, is a good listener, and responds well in an ever-changing environment.
• Able to report on results and make recommendations for testing and improvements.
• Communicates clearly and effectively.

Minimum Qualifications:

• 2 -3 years of digital advertising experience, whether at an agency, end brand, or technology platform.
• Advanced Excel skills and intermediate PowerPoint skills strongly preferred.
• Exceptional ability to learn, adapt, discover, and test new ideas.
• Four-year college degree.

Where you’ll be:

This position will be based at our North America headquarters in Charlotte, NC.

It is the policy of Electrolux North America, Inc. (‘ENA’) to select, develop and promote employees based on the individual's ability and job performance. It has been, and shall continue to be, the policy of ENA to provide Equal Employment Opportunity to all people in all aspects of the employer/employee relationship without regard to race, color, religion, creed, sex/gender, national origin, citizenship, age (40 or older), disability (mental, physical or visual), genetic information, sexual orientation, status as a disabled veteran, veteran of the Vietnam era or as a member of the National Guard or Military Reserve, or any other characteristic protected by applicable federal, state or local law. This policy affects decisions including, but not limited to, an employee's compensation, benefits, terms and conditions of employment, opportunities for promotion, training and development, transfer and other privileges of employment. It has been, and shall continue to be, the policy of ENA to maintain a working environment free of harassment and illegal intimidation. It is further the policy of ENA to comply with all applicable Federal, State, and Local statutes concerning Equal Employment Opportunity.