Media Buyer Role Description

About Us

The Feed Media is a performance marketing agency specializing in growth for newsletter brands, established personal brands, and select e-commerce companies.

We work with clients like Arnold Schwarzenegger, Tyler Denk (founder @ beehiiv), The Points Guy, Jesse Pujji, and DTC brands like MDhair.

The Role

As a media buyer, you'll own performance analysis and ad account management across all of your clients. You'll identify gaps in account structure, test process, grad or win rates, targeting, placements, bid strategies, and ad set-up

Core Responsibilities

Meta Ads Management (40%)

• Set up and manage Meta ad campaigns, including audience targeting and budget allocation
• Analyze campaign performance metrics (CPM, CTR, conversion rate, CPA/CPL) to identify winning creative
• Understand what constitutes good performance across different metrics and industries
• Connect creative decisions to performance outcomes and iterate based on data

Client Management (40%)

• Distill performance data into actionable insights for clients
• Lead client meetings with confidence
• Communicate creative rationale effectively to stakeholders
• Set meeting agendas, provide regular updates, and maintain clear documentation
• Build and maintain strong client relationships through proactive communication

Funnel optimization (20%)

• Identify gaps in message-market fit, untapped niches within the market, creative formats, placement-specific performance, etc.
• Identify gaps in post-click experience, including the landing page, mobile vs desktop, cross-sells/upsells, etc.

Our Ideal Candidate

• 2+ years managing ad account spending at least $50k+ USD a month
• You drive projects forward/are high-agency - you tell us what youre doing, why, and if there are roadblocks, how you think they can be solved
• You're the type of person who naturally studies ads while scrolling, reverse-engineers successful campaigns, and gets excited about finding that perfect hook
• You can take ownership of client relationships and confidently lead strategy meetings

What We Offer

• Competitive base compensation plus performance-based incentives
• Remote-first work environment with flexible scheduling
• Opportunity to work with premium brands and high-profile clients
• Collaborative, entrepreneurial team culture that values initiative