Media Buyer - Search & Social

About the role

We are looking for a performance-driven Media Buyer with expertise in both Search and Social Media advertising. This role is responsible for planning, executing, and optimizing campaigns across Google Search, Meta (Facebook/Instagram), and TikTok. Equal strength in Search and Paid Social is required. Experience with broader media strategy and cross-channel planning is highly valued.

What you'll do

• Search Marketing:
• • Develop and manage paid Google Search campaigns across multiple accounts or verticals.
  • Conduct keyword research, build campaign structures, write ad copy, and manage bidding strategies.
  • Monitor performance, analyze trends, and implement ongoing optimizations to improve CPC, CTR, and ROAS.
• Paid Social:
• • Execute campaigns on Meta (Facebook/Instagram) and TikTok from setup through optimization.
  • Manage ad sets, creative rotation, audience targeting, and budget pacing.
  • Collaborate with creative teams to develop compelling ad content tailored to platform best practices.
• Reporting & Optimization:
• • Provide regular performance reports with actionable insights.
  • Use platform tools and analytics to test, learn, and scale campaigns.
  • Stay current with changes in ad platforms, privacy policies, and new features.
• Strategic Collaboration:
• • Work with internal stakeholders to align media plans with business objectives.
  • Contribute to cross-channel strategy when needed, offering insight into the full media mix.
  • Help identify growth opportunities through data and competitive analysis.
• Other duties as assigned by leadership.

Required Skills/Abilities:

• Search Engine Marketing (SEM)
• • Deep proficiency in Google Ads, including:
  • • Campaign creation (Search, Performance Max, Dynamic Search Ads)
    • Keyword research and match-type strategies
    • Ad copywriting and responsive search ad optimization
    • Conversion tracking setup (via GA4, Google Tag Manager, or CRM integrations)
    • Bidding strategies (manual, automated, tROAS, tCPA)
    • Search term audits and negative keyword refinement
• Paid Social Expertise:
• • Advanced knowledge of Meta Ads Manager:
  • • Pixel implementation and event tracking
    • Ad creative testing across formats (carousel, video, static, reels)
    • Budget optimization across campaign and ad set levels
    • Experience using A/B testing tools and lift studies
  • Deep experience with TikTok Ads Manager:
  • • Building and optimizing TikTok ad structures
    • Audience testing using TikTok's interest categories and behavior targeting
    • Familiarity with Spark Ads and UGC/creator-driven creative workflows
• Analytics & Reporting:
• • Strong proficiency in:
  • • Google Analytics 4 (GA4)
  • Ability to create performance dashboards and executive summaries
  • Skilled at identifying trends and translating insights into optimization plans
• Strategic Thinking & Collaboration:
• • Ability to contribute to channel mix recommendations and media strategy development
  • Comfortable working cross-functionally with creative, product, analytics, and marketing teams
  • Experience participating in or leading media planning discussions
  • Familiarity with marketing funnels, customer journeys, and campaign attribution models

Qualifications

• ·Bachelor’s degree and/or the equivalent combination of education and experience.
• 2–4 years of hands-on media buying experience, with equal depth in Google Search (SEM) and Paid Social (Meta and TikTok, required). Experience with additional platforms (Pinterest, Snapchat, LinkedIn), preferred. Microsoft Ads (Bing), preferred.
• Preferred Certifications: Google Ads Certification (Search and/or Display); Meta Blueprint Certification; TikTok Academy or other official TikTok training badges.
• Proven ability to manage full-funnel campaigns (awareness, consideration, conversion) across multiple industries or verticals.
• Demonstrated track record of delivering against KPIs such as ROAS, CPA, CTR, CVR, CPL, and customer acquisition goals.
• Experience managing budgets of $15K+/month across platforms and scaling campaigns efficiently.
• Familiarity with audience segmentation, custom and lookalike audiences, interest targeting, and first-party data strategies.

Other:

• Travel up to 10% or as business demands.