Media Coordinator - Paid Media & Performance

The Challenge

Our clients are scaling fast and our current media team needs reinforcement. We're managing 5-7 growing accounts in healthcare and wellness that require meticulous attention to detail, creative problem-solving, and someone who actually understands what ROAS means. Without the right coordinator, our senior team stays stuck in campaign setup instead of strategy, and our clients' growth stalls out.

What You'll Own

• Full campaign setup and QA across Meta and Google for 5-7 accounts
• Daily budget pacing and performance monitoring (you'll catch issues before they become problems)
• Creative trafficking and coordination with our production team
• Weekly and monthly reporting that actually tells a story, not just exports data
• Testing documentation and competitive analysis
• The details that matter: naming conventions, UTM parameters, pixel tracking

How You'll Know You're Winning

• Zero campaign launch errors after your first 60 days
• Your accounts hit their KPI targets consistently by month 3
• The Media Director trusts you to run client check-ins solo by month 6
• You're managing multiple urgent requests without dropping balls
• Clients start requesting you specifically on their accounts

Day-to-Day Impact

• 40% - Campaign building, QA, and optimization across Meta and Google
• 25% - Analysis and reporting (turning data into insights clients actually care about)
• 20% - Creative coordination and testing roadmap execution
• 15% - Client communication and internal team syncs

Real example: Monday you're launching three new Meta campaigns for a wellness brand, Tuesday you're analyzing why Google Shopping tanked for a beauty client, Wednesday you're building a TikTok test for a longevity brand, Thursday you're presenting monthly results, Friday you're planning next week's creative tests.

Your Background

• You've run real campaigns with real budgets (even if just internships or freelance)
• Meta Ads Manager and Google Ads don't intimidate you - you've actually used them
• You can build a media plan in Excel without breaking formulas
• You've seen what good and bad creative looks like for paid social
• You understand basic performance metrics and can explain why ROAS isn't everything
• Bonus: You've dabbled in TikTok, Pinterest, or LinkedIn ads

Our Operating Style

We're ex-founders who built and sold our own companies, so we operate differently. No bureaucracy, no hand-holding, no "that's not my job" attitudes. You'll work directly with the Media Director and have exposure to every aspect of performance marketing. We focus on healthcare and wellness brands, which means compliance matters but also that we're marketing products that actually help people. Small team, high standards, real impact on client growth.

The Role & Growth Path

Title: Media Coordinator
Band: $45-55K
Department: Paid Media & Performance
Reports to: Media Director
Growth path: In 12-18 months, success here leads to Media Specialist ($55-70K)
Benefits: Health, dental, vision, and 401K match
Setup: MacBook Pro, noise-cancelling headphones, and the best kit to do your best work
Location: In-office, NYC Garment District
Start: ASAP