Media Director, Paid Social

ABOUT THE ROLE

We are currently looking for a Media Director, Paid Social to join our growing media team. This person will be responsible for developing and executing strategic paid social plans for our B2B and B2C clients. You’ll serve as a go-to paid social expert, manage client relationships, coordinate with media colleagues on multi-channel campaigns, lead paid social capability development, and foster growth for junior team members.

YOUR DAY TO DAY

• Develop and execute comprehensive paid social strategies across platforms including LinkedIn, Meta, TikTok, X, Snapchat, Pinterest, Reddit, and YouTube, supporting B2B and B2C objectives such as brand building, site traffic, lead generation, and sales.


• Provide strategic direction across planning, campaign setup, optimization, reporting, and measurement, ensuring paid social programs meet or exceed performance goals.


• Serve as a senior paid social subject-matter expert, contributing to integrated, multi-channel media strategies in partnership with paid search, programmatic, and analytics teams.


• Lead a team of Paid Social Specialists (contract and FTE), setting standards for excellence, providing mentorship, and supporting career development.


• Collaborate closely with clients to understand business goals, translate them into effective paid social strategies, and communicate campaign performance, insights, and optimization opportunities.


• Analyze campaign performance data and provide actionable insights and recommendations. Establish and refine processes to drive ongoing improvement in paid social performance.


• Stay up-to-date with industry trends, platform updates, and emerging best practices. Contribute points of view (POVs) internally and with clients to reflect Prophet’s strategic thinking in paid social.


• Create and deliver client-facing presentations that clearly articulate paid social strategy, performance results, and forward-looking recommendations.


• Foster strong relationships with internal teams, clients, and platform partners to support collaboration, innovation, and growth.

WHAT YOU BRING

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.


• 10+ years of experience in Paid Social Media Management, across B2B and B2C clients.


• 4+ years of experience managing and developing teams, fostering a collaborative and high-performing work environment.


• Proven experience managing and optimizing campaigns across LinkedIn, Meta, TikTok, X, Snapchat, Pinterest, Reddit, and YouTube. Platform certifications are a plus.


• Experience working across or alongside other digital channels such as paid search, programmatic, or retail media is a plus.


• Strong analytical skills with the ability to interpret performance data and translate insights into strategic recommendations.


• Excellent communication and presentation skills, with experience engaging senior client stakeholders.


• Ability to stay current with industry trends and adapt strategies to evolving platforms, tools, and client needs.

Location: Atlanta or Austin (Hybrid working model: 3+ full days in office/at client site)

Salary: $130,000-$155,000

Prophet is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment, promotion, and evaluation decisions are based on qualifications, merit and business need.