Media Specialist, Search Engine Marketing

Job Description

Job Description

LVLWNG IS

a company that is passionate about doing work that creates emotional and remarkable responses. Our team members are in the constant pursuit of lifelong learning and insight and truly love the craft of advertising. We believe in the power of relationships, and we love to take initiative to create meaningful action that positively impacts the businesses of our amazing clients. We also believe that success in this business starts with strong and differentiated brands. This is where you enter our story.
Position Summary:

Senior

Media Specialists, Paid Search, are early career level paid search professionals that excel at utilizing data to optimize paid search campaigns while also understanding the ever-changing digital behavior of today’s consumer. This role is hands-on in the search platforms, supporting numerous enterprise level paid search campaigns, being managed at global levels.
Minimum Skills & Requirements:
Must currently have a Bachelor’s Degree in communications, marketing, media or a related field
Must have two to three (2-3) years of experience working specifically on search engine marketing (SEM) campaigns
Must have a strong working knowledge of Google AdWords and Bing Ads
Must have business analytics experience – web analytics or otherwise
Must be a flexible self-starter with the ability to take ownership of numerous, fast-moving projects at once and meticulously follow process
Must be detail oriented with strong attention to follow-through
Must be a strategic thinker with proven ability to articulate observations and insights
Must have the ability to analyze data and information and translate into actionable strategies
Must be able to focus for long periods of time at a computer screen given the nature of the digital business
Must have strong written, verbal, and visual communication skills
Must be proficient in Microsoft Excel
Primary Duties & Responsibilities:
Collaborating on SEM campaign development and implementation
Coordinating, executing and analyzing paid search campaigns on Google and Bing
Maintaining an understanding of fundamental digital marketing metrics and how they interact and influence one another
Obtaining and maintaining relevant in-platform certifications
Remaining current with knowledge of client KPIs and general business information
Working with Strategists to ensure client campaigns goals/objectives are achieved
Owning the following organization optimization and reporting processes:

Work across Excel, web interfaces, desktop editors, and ad servers to optimize digital marketing campaigns
Keyword

expansion/research,

including negative keyword generation
Evaluation of search keywords / ad copy for relevancy to landing pages
Development of RSA copy for clients’ search campaigns
Generation of regular reports and optimization recommendations

Locations:

Levelwing is committed to providing our employees with work environments that suit their lifestyles, as a result we operate as a remote and hybrid agency with office locations in Charleston, South Carolina and Nashville, Tennessee.
Important Note:

At Levelwing we are committed to providing excellent service to our clients. Although Levelwing is a remote and hybrid agency, to best support our clients continuously evolving campaigns, all Levelwing employees must be in either eastern or central time zones. We encourage all qualified applicants to apply to any of our open positions.
Disclaimer:

The above job description is not an exhaustive list of all duties and responsibilities of the position and in no way is to be construed as a contract. As with all positions, employment is “at will” or voluntary on both the part of the organization and the team member. Employment is not for a set period of time and may be discontinued by either party for any reason with or without notice.
Levelwing Media is an Equal Opportunity Employer .

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