Media Strategy Manager

We are seeking a results-driven Media Strategy Manager to lead the planning, execution, and optimization of integrated media campaigns. This role is responsible for developing data-driven media strategies across digital and traditional channels to maximize brand visibility, engagement, and ROI.

The ideal candidate combines analytical expertise with creative thinking and has a deep understanding of audience targeting, media buying, and performance measurement.

Key Responsibilities

• Develop and execute comprehensive media strategies aligned with business and marketing objectives
• Plan and manage multi-channel campaigns (digital, social, programmatic, TV, radio, and print)
• Analyze audience insights, market trends, and competitive landscapes to inform strategy
• Collaborate with internal teams (creative, marketing, analytics) and external media agencies
• Oversee media budgets, allocations, and forecasting to ensure optimal ROI
• Monitor campaign performance and optimize based on KPIs (CTR, CPA, ROAS, impressions, conversions)
• Utilize analytics tools (Google Analytics, DSPs, social media platforms) for reporting and insights
• Lead A/B testing and experimentation to improve campaign effectiveness
• Present campaign results, insights, and recommendations to stakeholders
• Stay up to date with emerging media trends, technologies, and platforms

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field
• 5+ years of experience in media planning, buying, or strategy
• Strong knowledge of digital advertising platforms (Google Ads, Meta, programmatic DSPs)
• Experience managing budgets and optimizing performance campaigns
• Proficiency in analytics and reporting tools (Google Analytics, Tableau, Excel)
• Excellent communication, presentation, and stakeholder management skills
• Strong analytical and problem-solving abilities

Core Competencies

• Strategic Thinking
• Data Analysis & Insights
• Campaign Optimization
• Budget Management
• Cross-Functional Collaboration
• Innovation & Trend Awareness

Preferred Qualifications

• Experience in agency or high-growth digital environment
• Familiarity with marketing automation and CRM platforms
• Certifications (Google Ads, Meta Blueprint, etc.)

Benefits

• Competitive hourly compensation
• Remote work flexibility
• Performance bonuses and incentives
• Health, dental, and vision insurance
• Paid time off and holidays
• Professional development opportunities.