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Medical Representative

Job Description - Medical Representative

Job Purpose


We are looking for a motivated and target-oriented Medical Representative to promote and generate demand for the company’s pharmaceutical/medical products among doctors, hospitals, clinics, pharmacies, and other healthcare professionals. The candidate will be responsible for achieving sales targets, developing strong professional relationships, and expanding the company’s market presence in the assigned territory.


Key Responsibilities




  • Visit doctors, hospitals, clinics, pharmacies, and healthcare professionals regularly to promote company products within the assigned geographical territory.




  • Present detailed and accurate information about products, including their benefits, usage, and key features.




  • Achieve assigned daily, monthly, and annual sales targets as per performance expectations.




  • Follow up with healthcare professionals and customers to encourage product adoption and repeat business.




  • Monitor market trends, competitor activities, pricing, and product availability in the local area.




  • Collect and report customer feedback, market information, and competitor intelligence to the management on a regular basis.




  • Maintain proper records of daily visits, sales activities, customer interactions, and territory performance using CRM tools or designated systems.




  • Ensure all promotional activities are conducted ethically and in strict compliance with company policies, industry codes (e.g., ABPI/Pharma Code), and applicable regulations.




Required Skills & Competencies




  • Strong communication and interpersonal skills, with the ability to engage effectively with healthcare professionals.




  • Good presentation and convincing abilities, backed by product knowledge and clinical understanding.




  • Strong sales and negotiation skills, with a proven ability to meet and exceed targets.




  • Customer-focused and relationship-building approach, with empathy and professionalism.




Preferred Candidate Profile




  • Previous experience as a Medical Representative, Sales Representative, Pharmaceutical Sales Officer, or Healthcare Sales Executive in the pharmaceutical or healthcare industry will be an advantage.




  • Candidates with experience engaging doctors, pharmacists, hospitals, distributors, or healthcare institutions in a similar role will be preferred.




  • Freshers with a strong academic background in Pharmacy or Life Sciences, excellent communication skills, and a passion for sales may also be considered.




Key Performance Indicators (KPIs)




  • Achievement of monthly and annual sales targets (quantitative).




  • Number and quality of doctor/healthcare professional visits (qualitative & quantitative).




  • New customer and account acquisition rate.




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