Member Enrollment and Engagement Associate

Who you are:
Skilled digital and B2B2C marketer, using email marketing, webinars, paid media, with understanding of privacy issues
Ability to prioritize and focus your efforts on the highest-impact opportunities and as directed by your manager
Passionate for health equity and digital healthcare
Successful track record working cross-functionally with internal and external stakeholders, across time zones, to drive member acquisition and success.
What you will do:
Under the direction of the Director of Member Enrollment & Engagement, provide tactical execution of thoughtful marketing strategies that attract, motivate, and engage eligible members:
Campaign management. Launch, manage, and optimize user acquisition & enrollment campaigns across multiple channels and target audiences including email marketing, paid social, Appsflyer
Project management. Respond to Asana tickets that ask for co-branding and other customizations in a timely manner.
Creative development. Brainstorm ideas and tactics to push member enrollment/engagement at a higher level. Own brief writing and hand offs of final approvals.
Asset management. Maintain the enrollment library and ensure that content is constantly being refreshed.
Client enablement. Own the client newsletter (monthly) to nurture client enablement efforts.
Assist User Growth. Own paid media channels and assist with creative development, reporting, strategy roadmaps & organic growth tactics
Diligence in conducting meaningful and thorough review of work (e.g., content review).
Track and report performance metrics to optimize campaigns and ensure goals are met (enrollment and cost per install)
Provide collaboration across teams, especially Product, Client Success, Content & Design
Manage the member marketing style guidelines and ensure that content aligns, especially with the DEI&B aspects
Manage vendors and contractors to complete work in the responsibilities section, including webinars and all paid media

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] .

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

Required Skills & Experience

Minimum 2 years of B2B and B2B2C healthcare marketing experience, preferably in digital healthcare
Expert using digital marketing technologies including SalesForce Marketing Cloud (SFMC) for sophisticated email journeys, SalesForce.com (SFDC)
Confident project management and prioritization skills with mastery of the details; youre able to manage multiple projects at any given time and enjoy putting processes in place to work more efficiently with growth and scale.

Nice to Have Skills & Experience

Bonus Points if you have
Preferred experience using DemandBase or other ABM solutions.
Prior experience using Eloqua

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.