Membership & Retention Manager

At Girl Scouts of Central Maryland, we believe in the power of every girl. We’re not just selling cookies — we’re building courage, confidence, and character in the next generation of leaders. Serving thousands of girls across Baltimore City and Anne Arundel, Baltimore, Carroll, Harford, and Howard Counties, we create experiences that empower girls to discover who they are, connect with others, and make a difference in their communities and beyond. Our mission is simple — and extraordinary: to build girls of courage, confidence, and character who make the world a better place.

 As a Membership & Retention Manager (Recruitment Focus), you will serve as a strategic leader and visible ambassador for Girl Scouts in your community—driving membership growth through intentional outreach, strong partnerships, and data-informed decision-making. In this role, you will lead recruitment efforts by cultivating relationships with schools, faith-based organizations, and community partners, while also building and supporting a sustainable volunteer pipeline.

You will guide and coach recruitment strategies, monitor performance metrics, and ensure that outreach efforts translate into meaningful membership growth and long-term engagement. This dynamic, people-centered role is ideal for a leader who thrives on relationship-building, storytelling, and leading teams to achieve measurable impact—while ensuring every girl and family has access to the Girl Scout experience.

The Opportunity

Are you a strategic leader and relationship-builder with a passion for expanding impact? We are seeking a dynamic Membership & Retention Manager (Recruitment Focus) to drive membership growth and engagement across an assigned territory. In this role, you will serve as a key ambassador for Girl Scouts—building strong community partnerships, developing a sustainable volunteer pipeline, and leading data-informed recruitment strategies that convert outreach into meaningful membership growth and long-term retention, ensuring every girl has the opportunity to thrive.

Key Responsibilities

Recruitment & Growth: Develop and execute data-informed recruitment and retention strategies by analyzing community needs, demographic trends, and membership data to drive girl and volunteer growth within assigned geographic areas.

Community Partnerships: Cultivate and maintain relationships with community leaders, organizations, and businesses to increase visibility, expand outreach, and strengthen Girl Scout presence.

Staff & Volunteer Leadership: Supervise, coach, and develop membership staff while building and leading a strong volunteer support structure—recruiting, onboarding, and guiding volunteers to ensure alignment with council priorities and a high-quality experience.

Service Unit & Volunteer Management: Serve as the primary point of contact for volunteers, providing guidance on GSUSA and council policies, connecting them to resources, supporting Service Unit–level success, and proactively addressing and resolving conflicts among volunteers to maintain a positive and collaborative environment.

Customer Experience & Operations: Deliver high-quality customer service by leveraging technology, responding to inquiries, resolving issues, and providing timely problem-solving and conflict resolution support.

Diversity, Equity & Inclusion: Champion and integrate diversity, equity, inclusion, and access into all aspects of the role, fostering an inclusive environment through daily actions and engagement.

Additional Responsibilities: Perform other duties as assigned to support overall membership growth and organizational success.

Requirements

What You Bring (Qualifications)

• Experience and Education: The ideal person for the role will have experience in membership development, recruitment, community organizing, or a similar sales model. Candidates with a  Bachelor’s degree or higher or equivalent experience with four years of directly related work experience, and at least two years of managerial experience.  
• Passion: A strong  commitment to the Girl Scout Mission and the Girl Scout Leadership Experience.
• Management & Team Leadership: Effectively manage and collaborate with a diverse group of staff, volunteers, and vendors by fostering a culture of inclusion, accountability, and teamwork; leverage strong attention to detail, clear communication, and team-building skills to drive performance and achieve organizational goals. 
• Results-Oriented:  Demonstrated success in leading teams to achieve and exceed recruitment and membership growth goals by setting clear expectations, monitoring performance metrics, and driving accountability through data-informed strategies.
• Communication & Technical Proficiency: Exceptional verbal and written communication skills with strong organizational and interpersonal abilities; proficient in Microsoft Office and experienced in utilizing CRM systems (e.g., Salesforce) to manage data, track performance, and drive results. 
•  Flexibility & Travel: Demonstrates the ability to manage a dynamic schedule, including evenings and weekends, while effectively leading teams and maintaining high performance in a fast-paced environment; travels throughout the council jurisdiction up to 20% - 30% of the time. 
• Transportation: Valid driver’s license, reliable transportation, and proof of insurance.
• Screening: Must successfully pass a background check and drug screening.

Core Competencies

• Strategic Membership Leadership & Business Acumen: Leads with a business-first mindset to drive membership growth and retention; applies data analysis, financial awareness, and critical thinking to inform strategy and achieve results.
• Communication & Relationship Building: Serves as an effective communicator with strong relational intelligence; builds and sustains partnerships with staff, volunteers, and community stakeholders to expand reach and impact.
• Customer-Centric Membership Experience: Champions a member-first approach by continuously improving recruitment, onboarding, and engagement strategies to enhance the overall Girl Scout experience.
• Equity, Inclusion & Girl Focus: Advances diversity, equity, inclusion, and access while centering the Girl Scout Leadership Experience—empowering girls to lead, learn by doing, and collaborate on issues that matter to them in a fun and supportive environment.
• Digital & Technical Proficiency: Leverages CRM systems, digital tools, and virtual platforms to manage leads, track performance, and support data-driven membership and retention strategies.
• Integrity & Professionalism: Demonstrates dependability, honesty, and credibility in all interactions, building trust with staff, volunteers, and community partners.
• Adaptability & Problem Solving: Thrives in dynamic environments by remaining flexible and solution-oriented; utilizes strong problem-solving, conflict resolution, and time management skills to navigate challenges and drive results.

Why Join Us?

• Meaningful work that directly impacts the lives of girls.
• Comprehensive benefits package (Health, Dental, Vision, Retirement, PTO).
• Dynamic, collaborative, and inclusive team environment.
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Compensation & Benefits

Girl Scouts of Central Maryland offers a comprehensive and competitive total rewards package designed to support your well-being, growth, and work-life balance.

• $47,000 – $50,000 annual salary (based on experience and qualifications)
• Medical, Dental, and Vision Insurance 
• Life and Disability Insurance
• Flexible Spending Account (FSA)
• 403(b) Retirement Plan 
• Paid Time Off (PTO) and Paid Holidays
• Mileage Reimbursement for work-related travel
• A supportive, mission-driven culture that values your impact and encourages your growth
   

Girl Scouts of Central Maryland is an Equal Opportunity Employer and is committed to building a diverse and inclusive workplace. We celebrate diversity and do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

We strongly encourage applicants from all backgrounds to apply — because every girl deserves a role model who reflects the world around her.