Membership Recruitment Coordinator

Description

The Membership Recruitment Coordinator implements effective year-round marketing and recruiting strategies to increase girl and adult membership within an assigned territory. This position is goal-driven, and coordinators will be expected to produce a specific number of events, leads, and new memberships within specified timeframes.

Key Responsibilities

• Deliver in-person presentations about the benefits of Girl Scouting to target audiences, such as parent teacher organizations, faith-based groups, and community organizations.
• Advertise and serve as primary on-site host for events that feature fun activities for girls and provide information to adults at various community locations including schools, faith-based institutions, and libraries within assigned territory.
• Regularly assess progress to goal and adjust as needed to ensure goals are met.
• Develop and sustain relationships with schools, community centers, and other local organizations to secure additional opportunities to host girl recruitment activities and hold parent interest meetings.
• Work with the Membership Recruitment Manager to identify school and community events to attend, set up engaging tables/displays to promote Girl Scouts, and engage with attendees to generate excitement about joining Girl Scouts.
• Collect information on viable leads through participation in community and school events and use proven sales techniques to convert leads to new members in support of council membership goals.
• Conduct troop formation meetings to recruit girl members and adult troop leaders.
• Assist with and perform registration for new members at events when possible, or through effective follow up as needed, including troubleshooting issues with the online registration system.
• Assist Membership Registration Specialists with processing council-wide leads as needed.
• Communicate effectively with Membership Registration and Volunteer Support teams to stay informed on current availability of existing troops, the need to form new troops, and best practices to ensure new girls are welcomed and new adult members/troop leaders are effectively supported/trained.
• Serve as a subject matter expert in the Girl Scout Leadership Experience and the benefits of being a Girl Scout member for both girls and adults.
• Enter all leads/interest cards into the system within 24 hours of any event.
• Distribute advertising of Girl Scout information within assigned territory.
• Travel regularly throughout assigned territory.
• Perform other duties as assigned.

Requirements

• Experience with outside sales, recruiting, retail, or public relations preferred.
• Weekend and evening availability required, with an average of 3-4 Saturdays or Sundays per month and routinely 2 evenings per week, more or less.
• High school diploma or equivalent required; bachelor's degree preferred.
• Demonstrated ability to work independently and meet assigned goals.
• Excellent customer service skills.
• Demonstrated ability to work effectively in a goal driven environment; comfortable with reassessing approaches and adjusting as needed in the middle of campaigns in order to meet goals.
• Willingness to lead a group event and to engage potential members in conversation.
• Demonstrated ability to interact and connect with community stakeholders, leaders, children, and families from diverse backgrounds.
• Display critical thinking skills and ability to protect confidential information.
• Reliable in all aspects of work ethic integrity, communication, punctuality, and professionalism.
• Computer literacy, including Outlook, PowerPoint, and Excel basics required; CRM experience preferred.
• Ability to lift 50 pounds.
• Ability to stand for 4-6 hours at a time.
• Valid driver’s license, with access to reliable personal transportation which is properly licensed and insured.
• Willingness to travel throughout assigned region.
• Pass background checks and clearance process.
• Knowledge of the Girl Scout program preferred.
• Bilingual is a plus.