Meme Director, Editorial & Audience Development

Role Summary

TaskForce is looking for a clever, creative New York City-based senior leader to lead day-to-day editorial direction and audience development for our meme program, with a Reddit-first distribution posture and a supporting footprint across other platforms. This is a player-coach role focused on high-velocity creation, sharp editorial judgment, and disciplined distribution and growth.  The ideal candidate is politically engaged, lives and breathes news & pop culture, is a creative thinker, and is funny AF. This role reports to the VP of Content and will work cross-functionally with multiple departments, including Marketing & Design, and will interface regularly with senior management.

Responsibilities

Team leadership

• Manage and coach a small team of meme creators, including output expectations, editorial judgment, and platform execution.
• Lead brainstorming that reliably produces effective content.
• Ensure that creators are hitting posting quotas and deadlines, and meeting post engagement expectations on platforms such as Reddit, Instagram, Facebook, X, etc.

Editorial leadership

• Translate campaign goals into clear briefs, daily direction, and weekly plans.
• Run editorial meetings and rapid-response decision-making tied to the news cycle.
• Set a practical “quality” bar and a feedback loop so memes consistently align with client messaging and intent.

Meme creation

• Craft original content catered to various social media platforms (Instagram, Threads, TikTok, Reels, Bluesky, etc.) that is funny, relatable, and aligns with client briefs.
• Write witty, hilarious, and relatable copy for social media posts across platforms, ensuring it seamlessly reflects client goals

Audience development and distribution (Reddit-first)

• Stay up-to-date on social media best practices, identify emerging, soon-to-be-viral trends on Instagram and Reddit, and seize relevant opportunities for social coverage.
• Own subreddit and community targeting decisions, platform-specific rules of engagement, and distribution priorities.
• Build and run a lightweight experimentation loop (formats, beats, subreddits, timing, comment strategy), then apply learnings to improve performance.
• Identify trends early and deploy content quickly, including outside typical hours when needed.

Performance management 

• Own weekly performance reviews and decision-making based on data
• Define the questions the data must answer (what’s working, for whom, where, and why), and translate findings into changes in editorial and distribution behavior.
• Produce concise internal readouts for the VP of Content and the CEO on what is changing and what is being learned.

Collaboration

• Partner with the VP of Content and the CEO on strategy for priority campaigns and on distribution posture.
• Work with Marketing as needed to boost and promote high-performing posts and content around IRL activations.
• Develop and nurture relationships with outside content creators for collaboration opportunities

• Experience: 6+ years in social editorial, meme media, culture-led publishing, or political digital, including 3+ years managing a small team of social creators in a fast-moving environment.
• Editorial judgment: Extremely strong news judgment and a demonstrated ability to operate in fast news cycles, including live coverage playbooks (elections, SOTU, debates, breaking news) and availability outside typical hours when needed.
• Reddit expertise: Deep Reddit fluency, including subreddit norms, posting strategy, and community dynamics.
• Audience development: Proven ability to drive organic growth through distribution strategy, marketing, and social media strategy, and thoughtful experimentation (hypotheses, testing, iteration).
• Creative execution: Proven track record producing engaging memes and social content; quick, witty creative mindset with strong ideation skills; ability to stay on-message for clients and maintain a consistent brand voice.
• Writing: Excellent writing skills, with a demonstrated ability to craft engaging, funny, clean social copy aligned to a brand voice.
• Design capability: Proficient in meme creation and production tools (e.g., Photoshop, Illustrator, After Effects, Canva) and comfortable using AI tools responsibly.
• Platforms: Deep knowledge of established and emerging platforms and how content performs across them (Reddit, Instagram, Facebook, X, Threads, TikTok/Reels, etc.), including multi-account operations and awareness of account authenticity constraints.
• Analytics literacy: Comfortable using analytics outputs to evaluate performance and translate insights into editorial and distribution actions (not necessarily building dashboards).
• Operating style: Highly organized, able to juggle multiple priorities and deadlines, and agile in a small-team environment.
• Mission alignment: Familiarity with, and strong enthusiasm for, progressive politics and social impact work.
  
  Please submit a cover letter, resume, and examples of your funniest, most viral memes and other social posts (personal and/or work examples will both be accepted).

• Competitive salary commensurate with experience $100,000 - $140,000.
• Full health insurance coverage and dental/vision benefits.
• 401k retirement savings plan with company match.
• Generous paid vacation and 14 annual company holidays.
• Monthly wellness stipend.