Mercedes-Benz Internet Director

The Leadership Team at Cooper Auto Group seeks driven and diverse candidates who thrive in a culture of empowerment and continuous improvement. Cooper Auto Group is a family owned business (since 1946), and as a family, we are committed to caring for each other. We’re a customer and employee focused company that strives for excellence through our uncompromising integrity, ethics, loyalty, and commitment.  



If you’re ready to be a part of an exciting team that’s committed to your success, then we encourage you to continue with this job application. You’ll find our recruiting process exceptionally streamlined, and you can expect an efficient hiring process from offer to start date. We look forward to hearing from you!

Responsibilities:

• Oversee and manage the dealership's online sales presence and activities.
• Develop and implement strategies to enhance the dealership's digital footprint and online reputation.
• Manage and optimize the dealership's website for user experience and search engine visibility.
• Handle and distribute online leads to appropriate sales team members.
• Guide customers through the sales process from initial inquiry to purchase, ensuring a seamless online-to-offline transition.
• Generate and increase online traffic to the dealership's website and digital platforms.
• Create and manage appointment schedules for potential customers interested in test drives or in-person visits.
• Develop and implement digital marketing campaigns to promote vehicle inventory and dealership services.
• Analyze web traffic, lead conversion rates, and other key performance indicators (KPIs) to optimize online sales strategies.
• Collaborate with the marketing team to create engaging content for social media platforms and email marketing campaigns.
• Train sales staff on effective online communication techniques and digital sales processes.
• Ensure compliance with online advertising regulations and manufacturer guidelines.
• Manage relationships with third-party automotive listing sites and online marketplaces.
• Stay up-to-date with emerging technologies and trends in automotive e-commerce.
• Coordinate with the sales management team to ensure accurate and attractive online vehicle listings.

• Strong communication and interpersonal skills: Ability to effectively communicate with customers and build rapport. 
• Technical proficiency: Comfortable using computers, internet, and social media. 
• Sales acumen: Ability to close deals and meet sales goals. 
• Product knowledge: Familiarity with vehicle features, options, and pricing. 
• Customer service skills: Ability to provide excellent customer service and build relationships. 
• Organizational skills: Ability to manage multiple tasks and prioritize effectively. 
• Knowledge of CRM systems: Experience with customer relationship management software. 
• Understanding of automotive industry trends: Staying up-to-date on the latest trends and technologies. 

All your information will be kept confidential according to EEO guidelines.