Meta Ads Specialist

Job Description

• 
  
  
  

  Plan, launch, and manage Meta advertising campaigns through Facebook Ads Manager, ensuring alignment with the company's lead generation and recruitment goals.

  
  
  
  


• 
  
  
  

  Monitor daily campaign performance, budgets, and spending to ensure efficient budget allocation and prevent overspending.

  
  
  
  


• 
  
  
  

  Execute regular campaign optimizations, including adjusting audience targeting, pausing underperforming ads, scaling successful campaigns, and reallocating budgets.

  
  
  
  


• 
  
  
  

  Conduct audience research and develop custom, lookalike, and retargeting audiences to improve lead quality and campaign performance.

  
  
  
  


• 
  
  
  

  Create, test, and optimize ad creatives, copy, headlines, and calls to action through A/B testing.

  
  
  
  


• 
  
  
  

  Manage Facebook and Instagram lead generation campaigns, ensuring a consistent flow of qualified applicants or potential clients.

  
  
  
  


• 
  
  
  

  Monitor key advertising metrics, including Cost Per Lead (CPL), Cost Per Click (CPC), Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).

  
  
  
  


• 
  
  
  

  Set up and monitor Meta Pixel, Conversions API, and conversion tracking to ensure accurate campaign attribution.

  
  
  
  


• 
  
  
  

  Analyze campaign results and provide weekly performance reports highlighting advertising spend, leads generated, cost per lead, and campaign effectiveness.

  
  
  
  


• 
  
  
  

  Identify opportunities to improve campaign performance, reduce acquisition costs, and scale successful advertising strategies.

  
  
  
  


• 
  
  
  

  Stay updated on Meta advertising policies, platform changes, and emerging paid advertising strategies.