Mgr eCommerce & Retail Media Strategy

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Mgr eCommerce & Retail Media Strategy 

The Ecommerce and Retail Media Strategist is a newly created position which sits within the Media and Digital Platforms team at Bayer Consumer Health and will be responsible for developing ecomm & retail media strategies across our portfolio of brands. This position will play a critical role in ensuring our national and Customer specific plans are integrated and complementary to one another, helping to drive the greatest return on Bayer’s holistic media investment.

This role will be highly collaborative, functioning as the conduit between Brand, Shopper Marketing, Sales, Commercial Strategy, Media Strategy & Activation, and our key Retail Partners. As an ecommerce and retail media subject matter expert, this position will be responsible for keeping the broader organization abreast of the latest developments and capabilities in the space, as well as directing investment allocations, designing the optimal channel mix, and monitoring campaign performance.  

Success in this role will require strategic thinking and leadership, as this position will be critical in shaping key processes and further refining ways of working across multiple functions.

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Manager, eCommerce & Retail Media Strategy, are to:

• Act as strategy lead from investment through to individual campaign planning for aligned brands across ecommerce and retail partners, identifying opportunities to both generate and capture demand for Bayer’s products.
• Partner with stakeholders throughout the organization to understand business objectives and translate into ecomm and retail media plans with clear goals, objectives, and measurement strategies.
• Leverage retailer data (e.g., Amazon Marketing Cloud, Walmart Luminate/Scintilla) and market insights to develop and adjust media plans.
• Work with Head of EComm & Retail Media to develop Media & Measurement Partner Roadmaps with key retail customers, helping to establish roadmap for Bayer’s continued evolution in the space.
• Steward ecommerce & retail media budgets, both in planning and actualization (tracking spend and reallocating as needed) with clear focus on how investments are driving business results (e.g., growing category, capturing share, increasing household penetration).
• Partner with Analytics and Activation to uncover insights to inform audience strategy, channel allocation, and day-to-day management of media campaigns across ecommerce and retail space.
• Vet new opportunities for business growth by leading strategy and business case for untapped areas across inventory, audience, channel, and more.
• Serve as champion for key retail media accounts, keeping organization abreast of capability enhancements with an ability to clearly articulate the uniqueness and differentiation of offerings.

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Must be fluent in all things Amazon Advertising and Walmart Connect. Experience with retail partners such as Kroger, Dollar General, Roundel, Instacart, etc. is a significant plus.
• Experience leveraging analytics tools (e.g., Amazon Marketing Cloud, Walmart Luminate, Kroger Stratum, etc.) to develop strategy and unlock opportunity.
• Strong leadership, communication, and organizational skills is essential. Must be able to manage multiple workstreams while working cross-functionally.
• Must be comfortable navigating ambiguity and possess a self-starter mindset.
• Eager to build and learn.

Preferred Qualifications:

• 10+ years in digital media with experience planning across programmatic, search, and social.