Mid-Market Account Executive

The Opportunity

At CeriFi, we're helping professionals advance their careers through industry-leading education, certification, and training solutions. As a Mid-Market Account Executive, you'll play a key role in expanding our customer base by bringing new organizations into the CeriFi family.

This is a true hunter role. You'll own the full sales cycle—from identifying opportunities and building relationships to presenting solutions, negotiating contracts, and closing new business. You'll work closely with Marketing, Sales Development, Solutions Engineering, and Customer Success to deliver a seamless buying experience while helping organizations invest in the growth of their employees.

If you're energized by building pipeline, winning new business, and exceeding ambitious goals, we'd love to hear from you.

What You'll Own

New Business Development

• Own the full sales cycle for net-new mid-market accounts, from prospecting through contract execution.
• Build and maintain a healthy pipeline through outbound prospecting, inbound opportunities, referrals, and strategic account planning.
• Identify and engage decision-makers while developing relationships with multiple stakeholders throughout the buying process.
• Consistently exceed monthly, quarterly, and annual new business and ARR targets.

Consultative Selling

• Lead thoughtful discovery conversations to understand customer goals, challenges, and business priorities.
• Position CeriFi's solutions through a consultative, value-based sales approach.
• Deliver compelling product demonstrations and presentations tailored to each customer's needs.
• Develop business cases, proposals, and pricing strategies that drive customer value and long-term partnerships.

Pipeline Management & Forecasting

• Maintain accurate opportunity, pipeline, and forecasting data within Salesforce CRM.
• Manage sales activities with discipline and consistency to support predictable revenue growth.
• Track progress against key sales metrics while proactively identifying opportunities to improve conversion and win rates.

Market Intelligence & Cross-Functional Partnership

• Stay informed on market trends, competitor activity, and customer needs to strengthen sales strategies.
• Partner closely with Marketing, Sales Development, Product, Solutions Engineering, and Customer Success to deliver an exceptional customer experience.
• Share customer insights that help shape go-to-market strategies and future product development.

What You'll Bring

We're looking for someone who combines a hunter mentality with a consultative approach to selling.

You'll likely bring:

• 5+ years of B2B sales experience with a consistent track record of meeting or exceeding quota.
• Experience selling SaaS, technology, professional education, or EdTech solutions.
• Demonstrated success acquiring net-new customers and growing new business revenue.
• Experience managing complex, multi-stakeholder sales cycles.
• Strong consultative selling skills using methodologies such as MEDDICC, Challenger, SPIN, or similar frameworks.
• Excellent negotiation, presentation, and relationship-building skills.
• Experience using Salesforce or another CRM platform to manage pipeline and forecasting.
• Highly organized with strong time management skills and the ability to prioritize competing opportunities.
• Self-motivated, resilient, and comfortable working in a fast-paced, growth-oriented environment.