National Account Manager

The National Account Manager is a driven, results-oriented sales professional with a deep understanding of the U.S. retail landscape—particularly in the Grocery channels. The NAM owns sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing trade spend and promotional planning.

• Strategic Account Management: Own annual sales targets and business plans for assigned accounts including Publix, HEB, Meijer, Hy-Vee, and other key retailers in the Southeast and Central regions. 


• Relationship Building: Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.


• Retail Execution: Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.


• Budget Management: Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.


• Broker Oversight: Lead day-to-day relationship with ASM, Lotus’ grocery broker, ensuring alignment and execution of strategic priorities.


• Representation: Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.


• Collaboration: Work cross-functionally with key stakeholders including Marketing, Finance, Demand Planning, Supply Chain, and Category Management 

Experience

• Minimum of 5+ years of progressive experience in CPG sales, preferably within food or beverage categories.


• Proven experience managing national retail accounts in grocery or mass channels.


• Expertise in trade promotion management, forecasting, and annual planning.


• Proficient in syndicated data platforms (Nielsen, IRI, SPINS) and capable of turning insights into compelling customer-facing stories.


• Strong communication, presentation, and negotiation skills.


• Demonstrated ability to work independently, while thriving in a nimble, entrepreneurial environment.


• Prior experience managing and leading broker relationships is a plus.